Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Douyin Sellers Boost Sales with Optimized Product Cards

Douyin Sellers Boost Sales with Optimized Product Cards

This article details how to acquire product card traffic for TikTok Shop. It focuses on key steps such as keyword optimization, product inclusion in the traffic pool, click-through rate and conversion rate optimization, and precise product selection. By mastering these techniques, merchants can effectively increase product exposure and achieve zero-cost traffic acquisition, thereby boosting store performance.

12/31/2025 Logistics
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Organic Planner Boosts Amazon Sales Lowers Ad Costs

Organic Planner Boosts Amazon Sales Lowers Ad Costs

This article analyzes how Amazon sellers can use Organic Planner to analyze organic traffic, optimize advertising, control TACoS (Total Advertising Cost of Sales), increase sales, and achieve refined operations. It explores strategies for leveraging organic data insights to improve ad performance and ultimately drive profitability by effectively managing the relationship between advertising spend and revenue generated.

12/30/2025 Logistics Industry Insights
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NRF Predicts Sustained Retail Growth Through 2025

NRF Predicts Sustained Retail Growth Through 2025

The National Retail Federation (NRF) forecasts a 2.7%-3.7% increase in retail sales for 2025, with online channels continuing to drive growth. The report analyzes the macroeconomic environment and consumer behavior, providing retailers with strategic recommendations such as omnichannel integration and product mix optimization. It also highlights the importance of monitoring potential risks associated with policy uncertainty.

01/19/2026 Logistics Industry Insights
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Guide to Optimizing Google Display Ads for Targeted Audiences

Guide to Optimizing Google Display Ads for Targeted Audiences

Google Display Ads are a powerful online marketing tool that helps advertisers reach their target audience, increase brand awareness, and drive sales conversions through precise targeting and diverse ad formats. This article provides an in-depth analysis of the mechanics, deployment strategies, and precautions of display advertising, offering advertisers a practical guide to effective campaign management.

01/23/2026 Logistics Industry Insights
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India Weighs Higher Import Tariffs on Electronics and Food

India Weighs Higher Import Tariffs on Electronics and Food

India plans to adjust its import and export tariffs, proposing to increase import duties on 80 items while reducing tariffs on 97 key raw materials to support domestic manufacturing. Affected goods include agricultural products and electronics. The final plan is expected to be implemented in October. Relevant businesses and consumers need to pay attention to policy changes.

01/26/2026 Customs Knowledge
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Oil Prices Fall Despite Unexpected US Crude Inventory Drop

Oil Prices Fall Despite Unexpected US Crude Inventory Drop

EIA data revealed a larger-than-expected draw in US crude oil inventories. However, gasoline and distillate inventories saw a much larger-than-expected increase. Coupled with discrepancies between EIA and private data, this raised concerns about demand, weighing on oil prices. Investors should comprehensively analyze all data points and market sentiment for rational decision-making.

01/28/2026 Exchange Rate Query
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US Container Imports Surge in September Amid Strong China Demand

US Container Imports Surge in September Amid Strong China Demand

The Descartes report indicates a surprising 0.3% increase in U.S. container imports in September, defying typical seasonal declines, with significant contributions from Chinese imports. Long Beach and Tacoma ports led the gains, boosting the West Coast ports' market share. Businesses should closely monitor market dynamics, diversify sourcing strategies, and enhance supply chain resilience to navigate these evolving trade patterns.

01/27/2026 Logistics
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Mexico Fuel Price Surge Disrupts US Crossborder Supply Chains

Mexico Fuel Price Surge Disrupts US Crossborder Supply Chains

Rising oil prices in Mexico are projected to increase US-Mexico logistics costs by 8-14%, putting pressure on businesses. Peso devaluation exacerbates trade imbalances, while Trump's policies may reshape the trade landscape. Companies need to re-evaluate supply chains, hedge exchange rate risks, and diversify markets. Governments should strengthen cooperation to mitigate potential negative impacts.

01/27/2026 Logistics
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Malaysian Smes Struggle As Ecommerce Costs Rise

Malaysian Smes Struggle As Ecommerce Costs Rise

Small and medium-sized e-commerce businesses in Malaysia are facing shrinking profit margins, primarily due to soaring operating costs. Increasing consumer demands for better service are forcing sellers to invest more resources, further exacerbating cost pressures. Experts recommend that e-commerce platforms increase support and the government simplify compliance procedures to collectively foster a sustainable e-commerce environment.

01/28/2026 Logistics Industry Insights
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