B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

This article compares and analyzes the differences between Google Ads and B2B platforms in terms of foreign trade customer acquisition. It points out that Google Ads is more conducive to precise traffic generation and brand building, while B2B platforms face homogeneous competition. The article suggests that foreign trade companies should choose appropriate promotion channels and develop effective marketing strategies based on their own circumstances. Ultimately, a tailored approach considering budget, target audience, and desired outcomes is crucial for successful international lead generation.

12/31/2025 Logistics Industry Insights
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AI and Realtime Visibility Transform Global Supply Chains

AI and Realtime Visibility Transform Global Supply Chains

The supply chain software market is evolving towards platformization, optimizing end-to-end processes and managing multi-tiered constraints. Real-time capabilities are achieved through IoT technology for real-time tracking of inventory and transportation. Intelligence leverages AI and machine learning for demand forecasting, inventory optimization, and risk management. Companies face challenges such as data quality, technology integration, and talent development to build a more resilient and intelligent logistics system. This transformation enables better visibility, responsiveness, and efficiency across the entire supply chain network.

01/20/2026 Logistics Industry Insights
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Amazon Sellers Grapple With Ozon Tax Compliance Deadline

Amazon Sellers Grapple With Ozon Tax Compliance Deadline

This article focuses on hot topics of concern to cross-border e-commerce sellers. It interprets Ozon's new tax regulations, Amazon's 'Premium Seller' policy adjustments, the new section on the Brazilian marketplace, TikTok Shop Vietnam local store order processing fees, Shopee's free pick-up policy updates, and rising international freight rates. It also introduces the services of the Dehua County Cross-border E-commerce Public Service Center. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth in the dynamic cross-border e-commerce landscape.

01/26/2026 Customs Knowledge
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Global Ecommerce Giants Overhaul Logistics Amid Overseas Expansion

Global Ecommerce Giants Overhaul Logistics Amid Overseas Expansion

Cross-border e-commerce is accelerating its transformation, marked by intelligent overseas warehouses, adjustments among logistics giants, and platforms' global expansion. The rise of TikTok Shop, increased freight between China and Russia, and rising freight rates are significant developments. This reflects a dynamic landscape where businesses are adapting to evolving consumer demands and geopolitical shifts. Key themes include leveraging technology for efficiency, strategic partnerships for broader reach, and navigating fluctuating global trade conditions to maintain competitiveness in the rapidly growing cross-border e-commerce market.

01/26/2026 Logistics
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Wotohub Leads Overseas Influencer Marketing Saas Sector

Wotohub Leads Overseas Influencer Marketing Saas Sector

According to an iResearch report, WotoHub leads the Chinese cross-border e-commerce overseas influencer marketing SaaS market, holding a market share close to the sum of the second and third players. WotoHub boasts vast influencer resources, building an integrated marketing chain, comprehensively covering TikTok Shop data, and continuously investing in technology R&D. It is committed to upgrading content marketing, taking responsibility for user results, and collaborating with the cross-border ecosystem to help Chinese brands go global.

01/26/2026 Logistics Industry Insights
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Guide to Crossborder Ecommerce on Wish Paypal Ebay Shopee

Guide to Crossborder Ecommerce on Wish Paypal Ebay Shopee

This article delves into the operational key points of cross-border e-commerce platforms such as Wish, PayPal, eBay, and Shopee. It covers various aspects, including intellectual property protection, account security, promotion strategies, onboarding guides, account health management, and operational skills. The aim is to help cross-border sellers mitigate risks, improve operational efficiency, and achieve sales growth within the competitive landscape. By understanding these crucial elements, sellers can optimize their performance and maximize their potential for success in the global marketplace.

01/30/2026 International Settlement
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Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Amazon Temu Tiktok Reshape US Ecommerce Amid Spring Sales

Cross-border e-commerce platform policies are constantly changing, presenting both opportunities and challenges. With Amazon's European Spring Sale approaching, attention should be paid to warehousing, promotion submission deadlines, and compliance issues. AliExpress is promoting brand globalization and overseas consignment. Temu's market share is surging, making Spring Festival inventory preparation crucial. TikTok is adjusting its US operational strategy and expanding in Europe. eBay's fee increase requires careful cost management. EU trademark applications are at a record high, highlighting the growing importance of intellectual property protection. Staying informed and adaptable is key for success.

02/03/2026 Logistics Industry Insights
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Guide to Choosing Crossborder Ecommerce Platforms

Guide to Choosing Crossborder Ecommerce Platforms

This article provides a comprehensive analysis for beginners in cross-border e-commerce, examining the advantages, disadvantages, entry requirements, and target audiences of four major platforms: Amazon, Alibaba.com, Shopee, and TikTok Shop. It offers platform selection advice based on budget, resources, and market preferences. Furthermore, it presents a step-by-step starting strategy to help new sellers accurately position themselves and succeed in cross-border e-commerce from the outset. This guide aims to empower beginners to make informed decisions and gain a competitive edge in the global market.

02/05/2026 Logistics Industry Insights
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Zunyi Firms Adapt Amazon Tactics for Global Ecommerce Growth

Zunyi Firms Adapt Amazon Tactics for Global Ecommerce Growth

This paper deeply analyzes the current situation, challenges, and opportunities for Zunyi enterprises entering Amazon. Combining practical cases, it provides feasible cross-border e-commerce development strategies for Zunyi enterprises from aspects such as policy support, compliant operation, logistics optimization, and operational practice. The aim is to help them succeed in the international market. The study offers insights into navigating Amazon's complexities and leveraging resources to achieve sustainable growth in the global e-commerce landscape, specifically tailored to the needs and context of Zunyi-based businesses.

02/05/2026 Logistics Industry Insights
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