Crossborder Ecommerce Brands Face User Insight Challenges
Intense competition in cross-border e-commerce makes branding crucial for success. This paper reveals ten common pitfalls in understanding cross-border users, emphasizing the importance of user purchasing behavior, genuine needs, and mental decision-making processes. Companies should avoid relying on traditional methods and instead adopt in-depth interviews and data analysis to build their own insight capabilities. By focusing on users, companies can drive iterative upgrades to products, channels, and experiences, ultimately achieving significant brand penetration in the market.
