Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Turn to Influencers to Boost Sales

Amazon Sellers Turn to Influencers to Boost Sales

This article introduces a method to quickly and accurately find relevant Key Opinion Leaders (KOLs) for Amazon products using Google search operators, helping sellers avoid blind placements and improve off-site promotion efficiency. It emphasizes the importance of understanding the fan base profile and provides advanced strategies for data analysis and continuous optimization, aiming to help sellers achieve explosive sales growth. The method allows for targeted influencer marketing, leading to better ROI and more effective product promotion outside of the Amazon platform.

01/06/2026 Logistics
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Key Elements for Highconverting Landing Pages

Key Elements for Highconverting Landing Pages

High traffic but low conversion on your independent site? This article reveals seven key elements to create high-converting landing pages. These include a concise and impactful headline, scenario-based product descriptions, clear shipping information, worry-free return and exchange guarantees, secure purchase badges, scarcity copywriting, and user reviews & social proof. Optimizing these elements can effectively improve the conversion rate of your independent site.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Face Declining Traffic Amid Market Shifts

Ebay Sellers Face Declining Traffic Amid Market Shifts

eBay sellers are facing the challenge of declining traffic. This article analyzes the reasons from multiple perspectives, including system issues, industry market trends, product traffic, and traffic channels. It provides solutions such as store design, product categorization, keyword optimization, on-site and off-site promotion, and customer maintenance to help sellers overcome the traffic bottleneck. The aim is to empower sellers to improve their visibility and drive more sales on the eBay platform by addressing these key areas.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Urged to Combat Listing Hijackers Sans Brand Registry

Amazon Sellers Urged to Combat Listing Hijackers Sans Brand Registry

This article addresses the issue of cross-site listing hijacking faced by Amazon sellers, providing an effective strategy to quickly remove hijackers without brand registry. Through detailed operational steps and case analysis, it helps sellers solve the problem of cross-site hijacking and protect their rights. The method focuses on practical application and offers a viable solution for sellers seeking immediate relief from unauthorized listing activity across Amazon marketplaces.

01/04/2026 Customs Knowledge
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Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
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China Securities Association Names Firms for IPO Inspections

China Securities Association Names Firms for IPO Inspections

The Securities Association of China has announced a new batch of companies selected for on-site IPO inspections, totaling 11. On-site inspections are a crucial part of the IPO process, designed to verify the authenticity of the company's application materials and assess its operational status. Investors can pay attention to the inspection results as a reference for investment decisions. These checks aim to ensure transparency and protect investor interests by scrutinizing financial data and business practices before a company goes public.

01/16/2026 Logistics Industry Insights
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Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.

01/23/2026 Logistics Industry Insights
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Ebay Sellers Adopt Crossborder Strategies to Increase Sales

Ebay Sellers Adopt Crossborder Strategies to Increase Sales

This article provides a systematic marketing promotion plan for eBay cross-border e-commerce sellers. It aims to help sellers increase store exposure and achieve sales growth by focusing on store basic optimization, platform tool application, off-site traffic acquisition, interactive communities, and data analysis. The core strategies include: optimizing product listings, utilizing eBay promotion tools, expanding off-site traffic sources, establishing customer interaction, and data-driven optimization. The goal is to provide actionable insights to improve visibility and boost sales performance on the eBay platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize Operations to Boost Traffic

Amazon Sellers Optimize Operations to Boost Traffic

This article delves into the traffic sources for Amazon cross-border e-commerce, encompassing on-site keyword searches, PPC advertising, related traffic, and off-site social media and content marketing. It emphasizes the importance of a traffic-centric approach, focusing on conversion, retention, and dissemination after traffic acquisition. Furthermore, the article highlights that data-driven, precise operation is crucial for enhancing Amazon store performance. This includes analyzing key metrics and making informed decisions to optimize listings, campaigns, and customer engagement for improved sales and profitability.

12/31/2025 Logistics Encyclopedia
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