Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Amazon Ads Expert Bidding Strategies to Boost ROAS

Amazon Ads Expert Bidding Strategies to Boost ROAS

This article provides an in-depth analysis of four main Amazon Advertising bidding strategies: Down Only, Dynamic Bids - Up and Down, Fixed Bids, and Rule-Based Bidding. It offers practical advice on selecting the appropriate bidding strategy based on different product lifecycles and promotional goals. The aim is to help sellers optimize their advertising campaigns and improve their Return on Ad Spend (ROAS) by providing actionable insights into each strategy's strengths and weaknesses. This guide empowers sellers to make informed decisions and maximize their advertising effectiveness.

01/16/2026 Logistics Industry Insights
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Tom Nightingale Discusses Freight Market Challenges and Opportunities

Tom Nightingale Discusses Freight Market Challenges and Opportunities

This episode of the LM Podcast Series features Tom Nightingale from AFS Logistics, providing an in-depth discussion on critical issues in the freight and logistics market. Topics include peak season outlook, capacity and rates, nearshoring trends, and the impact of the Baltimore incident. Drawing on his extensive industry experience, Nightingale offers valuable insights and advice for businesses to navigate challenges and capitalize on opportunities. His expertise helps listeners understand the current landscape and prepare for future developments in freight and supply chain management.

01/15/2026 Logistics Industry Insights
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Asiapacific 3PL Market Slows Amid Ecommerce Efficiency Push

Asiapacific 3PL Market Slows Amid Ecommerce Efficiency Push

The Asia-Pacific 3PL market faces challenges including cooling M&A activity and e-commerce reshaping the landscape. Companies need to focus on vertical industries, build differentiated advantages, and cultivate the Southeast Asian market with customized strategies. Embracing change and refining operations are crucial for success. The market demands specialized solutions and a deep understanding of regional nuances to navigate the evolving dynamics driven by the growth of e-commerce and shifting consumer expectations. Success hinges on adaptability and a focus on delivering value-added services.

01/19/2026 Logistics Industry Insights
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Pandemic Fuels Ecommerce Boom Strains Parcel Delivery

Pandemic Fuels Ecommerce Boom Strains Parcel Delivery

This paper delves into the impact of the COVID-19 pandemic on the parcel delivery market, exploring key issues such as parcel rates, last-mile logistics, peak seasons, and market competition. Using a data-driven analytical framework, it reveals market challenges and opportunities, proposing corresponding strategies. The study emphasizes the importance of embracing change, actively innovating, and focusing on sustainable development, providing valuable insights for logistics companies. It offers a perspective on navigating the evolving landscape and adapting to the new normal in the parcel delivery sector.

01/21/2026 Logistics Industry Insights
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WCO Offers Handson Training for Chemical Trade Compliance

WCO Offers Handson Training for Chemical Trade Compliance

The World Customs Organization (WCO) has launched a hands-on training camp on chemical classification to enhance the capabilities of customs chemists in chemical classification, origin determination, and trade security. The program includes theoretical learning at the WCO headquarters and practical training at the Japan Customs Central Laboratory, focusing on the latest technologies and analytical methods to improve the management efficiency of customs laboratories. This initiative aims to equip customs officials with the necessary skills to accurately classify chemicals and ensure compliance with international trade regulations.

01/22/2026 Customs Knowledge
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Pet Wigs Gain Popularity in US and European Markets

Pet Wigs Gain Popularity in US and European Markets

Pet wigs are becoming popular in the European and American markets, presenting opportunities for cross-border sellers. Key factors include material selection, design, and pricing. The European and American markets hold significant potential, with Halloween and Christmas being peak seasons. Success hinges on carefully selecting products, precise marketing, and cultivating niche markets. Potential risks include quality concerns, aesthetic differences, and competition, requiring careful consideration and mitigation strategies. Focusing on these aspects can help sellers capitalize on this growing trend and achieve success in the pet wig market.

01/23/2026 Logistics Industry Insights
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Pet Industry Giants Target US Market for Overseas Growth

Pet Industry Giants Target US Market for Overseas Growth

The global pet market is booming, with significant potential in the US market. For pet supply businesses going overseas, it's crucial to focus on trends like smart and anthropomorphic products. Success in this competitive landscape requires creative marketing, localization, and diversification of sales channels. By implementing these strategies, businesses can capitalize on the lucrative 'pet economy' and achieve significant growth in the US market. Focusing on understanding local consumer preferences and adapting products accordingly is key to unlocking the full potential of this promising sector.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat of Product Hijacking

Amazon Sellers Face Rising Threat of Product Hijacking

This article delves into the issue of FBA hijacking on Amazon, analyzing its negative impact on cross-border e-commerce sellers. It provides a range of practical strategies to combat hijacking, including communication and warnings, listing modifications, reporting infringement, and trademark registration. Furthermore, it emphasizes the importance of preventative measures, suggesting sellers mitigate the risk of hijacking by creating unique products, applying for patents, and regularly checking their listings. These strategies aim to protect their brand and e-commerce interests on the Amazon platform.

01/23/2026 Logistics Encyclopedia
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