Amazon Shifts Ad Strategy to Boost Profitability

Amazon Shifts Ad Strategy to Boost Profitability

Amazon sellers often face a dilemma of 'burning money and waiting to die,' necessitating precise operation for a breakthrough. During the new product launch phase, invest heavily in advertising, optimize with refined groups to boost Listing weight and gain organic traffic. Subsequently, reduce advertising spend while maintaining order volume. Key elements of precise operation include keyword research, Listing optimization, data analysis, off-site traffic generation, and customer relationship management. This approach helps sellers navigate the competitive landscape and achieve sustainable growth on Amazon.

01/04/2026 Logistics Industry Insights
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Guide Leveraging Youtube for Free Ecommerce Traffic Growth

Guide Leveraging Youtube for Free Ecommerce Traffic Growth

This article delves into how cross-border e-commerce businesses can leverage YouTube for off-site traffic acquisition, focusing on high-quality, free traffic. It provides a detailed analysis of key elements such as influencer selection, contact methods, video matrix construction, brand effect creation, and negotiation skills. This serves as a practical YouTube traffic generation guide for cross-border e-commerce sellers, helping them enhance brand awareness and boost sales. It offers actionable insights to effectively utilize YouTube as a powerful marketing channel.

01/04/2026 Logistics Industry Insights
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Couples Amazon Store Hits 3M in Ecommerce Boom

Couples Amazon Store Hits 3M in Ecommerce Boom

A husband and wife Amazon seller duo successfully sold their store for $3 million through meticulous operations. They adhered to white-hat practices, emphasizing data analysis and continuous learning, ultimately achieving financial freedom. This case highlights the importance of a boutique approach, multi-site operations, off-Amazon traffic generation, and teamwork on the Amazon platform. It offers valuable experience and insights for other sellers, demonstrating how focused efforts and strategic implementation can lead to significant financial rewards in the competitive e-commerce landscape.

12/31/2025 Logistics Industry Insights
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Guide to Boosting SEO With Internal Linking for Websites

Guide to Boosting SEO With Internal Linking for Websites

This article provides an in-depth analysis of the importance and practical methods of internal link optimization for independent websites. From the definition and function of internal links to specific operations, it details how to build efficient internal links through sitemaps, navigation, anchor text, and more, to improve user experience and search engine rankings. It also covers other key factors of on-page SEO to help you build a more competitive independent website. This includes strategies for improving site architecture and content relevance.

12/30/2025 Logistics Encyclopedia
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US Customs Launches Selfservice Document Printing

US Customs Launches Selfservice Document Printing

China International Trade Single Window platform will fully launch self-service inquiry and printing services for customs declaration documents and electronic data. Enterprises can complete related operations online, eliminating the need for on-site visits. This article details the new policy content, operation guide, and precautions, helping companies easily achieve self-service management of customs declaration documents and improve trade facilitation. It simplifies the process of accessing essential trade documents, reducing administrative burden and promoting efficiency in international trade operations.

01/15/2026 Customs Knowledge
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Cte Divoire Boosts Tariff Control with WCO Customs Modernization

Cte Divoire Boosts Tariff Control with WCO Customs Modernization

The World Customs Organization (WCO) conducted a diagnostic mission to the Ivorian General Directorate of Customs (DGD) to strengthen its tariff classification and valuation control capabilities. During the mission, WCO experts engaged in in-depth discussions with Ivorian customs officials and conducted on-site visits to observe customs operations. The expert team provided targeted recommendations to help Ivorian Customs improve regulatory effectiveness and safeguard national economic development. The aim is to enhance customs procedures and ensure efficient trade facilitation within Côte d'Ivoire.

01/07/2026 Customs Knowledge
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EU Customs Lab Trains Bosnia in Revenue Protection Techniques

EU Customs Lab Trains Bosnia in Revenue Protection Techniques

The European Regional Customs Laboratory (RCL) provided practical training to the Customs Administration of Bosnia and Herzegovina, enhancing their capabilities in commodity sampling and identification to combat smuggling and fraud, and safeguard national revenue. The training combined theoretical knowledge with practical exercises, interpreting the SAMANCTA sampling guidelines and conducting on-site drills within enterprises. The WCO continuously supports customs capacity building, aiming to foster a more efficient and secure global trade environment. This initiative strengthens customs operations and contributes to economic stability.

01/19/2026 Customs Knowledge
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Outpost Opens Four New Freight Terminals to Expand Service Reach

Outpost Opens Four New Freight Terminals to Expand Service Reach

Outpost has announced the addition of four new freight terminals, marking its transition from a single fleet site to a comprehensive service center. These new terminals will integrate cross-docking areas, storage, and office space, enhancing delivery efficiency and meeting the growing market demand, helping the company maintain its competitive edge.

08/06/2025 Logistics
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Freight Forwarding Logistics Resource Guide: Begin Your International Trade Journey

Freight Forwarding Logistics Resource Guide: Begin Your International Trade Journey

This article aims to explore commonly used website navigation in the freight forwarding industry, assisting professionals in efficiently obtaining information and resources to promote business development. By introducing websites related to major site searches, import tariff inquiries, government agencies, finance, and practical tools, readers can enhance their competitiveness in international trade.

07/17/2025 Logistics Encyclopedia
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