Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Group achieved significant success on Amazon with its outdoor furniture, exceeding 1 billion RMB in revenue in the first three quarters. The company's transformation from ODM to branded e-commerce, focusing on product development and channel expansion, is its core competitiveness. This case provides valuable experience for cross-border e-commerce sellers, including choosing a niche market, emphasizing product quality, expanding sales channels, and maintaining market sensitivity. Their success highlights the importance of strategic adaptation and a customer-centric approach in the competitive online marketplace.

01/05/2026 Logistics Industry Insights
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China Leads Crossborder Ecommerce As Amazon Aliexpress Ebay Dominate

China Leads Crossborder Ecommerce As Amazon Aliexpress Ebay Dominate

A recent International Post Corporation survey reveals that Amazon, AliExpress, and eBay hold 55% of the global cross-border online shopping market, with Amazon leading. China remains a primary source of goods, but supply chain issues are driving some consumers to domestic retailers. The cross-border e-commerce landscape is highly competitive, requiring sellers to stay informed about market trends and adjust their strategies accordingly. This shift highlights the importance of reliable supply chains and the growing appeal of local options for consumers facing international shipping challenges.

12/30/2025 Logistics Industry Insights
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Latin Americas Ecommerce Boom Shein Expands Seniors Embrace Social Media

Latin Americas Ecommerce Boom Shein Expands Seniors Embrace Social Media

The Latin American e-commerce market is witnessing new trends: a surge in social media activity among the silver generation presents fresh marketing opportunities. Shein is experimenting with a “Taobao model,” deepening its localization strategy. Meanwhile, traditional retailer Falabella faces declining performance and urgently needs transformation. Cross-border e-commerce sellers must seize these opportunities and navigate the challenges. The growing online presence of older adults provides a new demographic to target, while Shein's adaptation highlights the importance of understanding local market dynamics for sustained growth.

01/16/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Chinese Electric Blankets Gain Popularity in Europe During Energy Crisis

Chinese Electric Blankets Gain Popularity in Europe During Energy Crisis

Against the backdrop of the European energy crisis, Chinese-made electric blankets have emerged as a popular choice due to their low energy consumption and high cost-effectiveness. Particularly, "wearable electric blankets" have gained popularity on platforms like TikTok. Chinese companies are actively expanding into the global market through technological innovation, supply chain advantages, and online channel development. Intelligentization and globalization are becoming the future development directions of the electric blanket industry. China's manufacturing prowess is capitalizing on the energy crisis to gain market share in Europe.

02/03/2026 Logistics Industry Insights
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Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner Boosts Targeted Marketing Campaigns

Google Keyword Planner is a powerful keyword research and online marketing tool designed to help users find keywords relevant to their business or content, and optimize online advertising campaigns or SEO strategies. Through features like traffic analysis, SEO difficulty assessment, and related keyword suggestions, users can better understand their target audience's needs, improve online visibility and traffic, and achieve business success. It allows for data-driven decisions in keyword selection and provides insights into search volume and competition, enabling more effective marketing efforts.

01/27/2026 Logistics Encyclopedia
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New Russia Export Rules for Readytoeat Foods Explained

New Russia Export Rules for Readytoeat Foods Explained

Russia is implementing new regulations for ready-to-eat food, imposing stricter requirements on product identification, packaging labeling, and microbiological contamination control. This guideline is expected to become mandatory contractual terms starting in 2026. Cross-border e-commerce sellers need to pay close attention to ensure their products comply with Russian standards to avoid export obstacles. Compliance with these new regulations is crucial for maintaining access to the Russian market and preventing potential disruptions to supply chains.

01/26/2026 Customs Knowledge
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Ecommerce Fuels Cold Chain Real Estate Boom Amid Trilliondollar Demand

Ecommerce Fuels Cold Chain Real Estate Boom Amid Trilliondollar Demand

A CBRE report indicates that fresh food e-commerce is driving a surge in demand for cold chain warehousing in the US, projecting a need for 100 million square feet over the next five years. While cold chain real estate faces challenges like high construction costs and specialized requirements, automation and the rise of smaller markets present new opportunities. Investors should pay close attention to market changes and seize the significant potential within cold chain real estate.

01/28/2026 Logistics Industry Insights
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Malaysian Durian Exports Surge to Meet China Demand

Malaysian Durian Exports Surge to Meet China Demand

This article unveils the entire process of Malaysian durian entering the Chinese market, from harvesting and packaging, customs quarantine to cold chain transportation. It details how durians are transported by sea or air to eventually reach consumers. It also shares tips on how to identify the freshness of durians. The focus is on maintaining food safety throughout the supply chain and ensuring the quality of the durian upon arrival. This involves strict temperature control and efficient logistics management.

01/28/2026 Logistics Encyclopedia
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Midwest Grocers Struggle Against Ecommerce Discount Rivals

Midwest Grocers Struggle Against Ecommerce Discount Rivals

Traditional fresh food retailers in the US Midwest are facing decline due to increased competition from e-commerce and the rise of discount stores. To survive, traditional supermarkets need to embrace digitalization, optimize their supply chains, differentiate themselves, and innovate their business models. Learning from the success of discount retailers is crucial for navigating the future of the fresh food retail industry. They must adapt to the changing landscape to remain competitive and relevant.

01/29/2026 Logistics Industry Insights
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