Russias Ecommerce Market Adapts to Data Competition and Policy Changes
Russian e-commerce is undergoing transformation. Wildberries is opening its data, intensifying competition with Yandex. Strategic goals remain to be achieved, and product labeling is proving effective. The market sees growth in health and smart products, as well as increased trade between China and Russia. This data-driven approach and the rise of cross-border e-commerce are key factors shaping the future of the Russian online retail landscape. The effectiveness of these changes in achieving long-term strategic goals remains to be seen, but the initial signs are promising for both consumers and businesses.









