Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies for Womens Leggings Market

Amazon Sellers Adapt Strategies for Womens Leggings Market

This article delves into the characteristics of the women's pantyhose category on Amazon, highlighting its dispersed traffic and relatively low IDR (Inventory Days Ratio) values. It provides strategic guidance for sellers at different stages: mid-tier sellers should focus on keyword expansion, top-tier sellers should prioritize multiple listings, and bottom-tier sellers can experiment with product diversification. The key to success lies in understanding the category's specific attributes and selecting the appropriate operational strategy.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Star Ratings Tightens Seller Oversight

Amazon Adjusts Star Ratings Tightens Seller Oversight

Amazon may directly display product star ratings in search results, aiming to enhance the shopping experience. This move could intensify seller competition, potentially benefiting large sellers and private label brands while posing challenges for smaller sellers. Sellers should focus on product quality and service, maintain compliant operations, avoid fake reviews, and prioritize brand building to succeed in this evolving environment.

12/30/2025 Logistics Industry Insights
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Global Aviation Safety Standards Rise with IATA Consulting

Global Aviation Safety Standards Rise with IATA Consulting

IATA's Operations and Safety Consulting services are designed to help airlines improve safety, operational efficiency, and sustainability. By providing expert consulting in areas such as IOSA/ISAGO certification, SMS/SSP implementation, Lean operations, talent development, and airspace planning, IATA leverages its industry data, models, and experience to help clients achieve their strategic goals and become industry leaders. The services aim to enhance performance and ensure compliance with global standards, ultimately contributing to a safer and more efficient aviation industry.

01/20/2026 Logistics Industry Insights
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Streaky Bay Airport Operations Analyzed in Data Study

Streaky Bay Airport Operations Analyzed in Data Study

This paper provides an in-depth analysis of Streaky Bay Airport (YKBY) in Australia from a data analyst's perspective. Starting with its geographical coordinates and code information, it utilizes a general airport operational analysis framework to explore key performance indicators such as flight traffic, passenger and cargo volume, delays, and safety. The aim is to provide decision-making support for pilots, logistics managers, and airport administrators.

01/20/2026 Airport Codes
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Trucking Industrys Boom Fades As Firms Seek Final Gains

Trucking Industrys Boom Fades As Firms Seek Final Gains

The trucking market is currently experiencing unprecedented prosperity, but this boom is unlikely to last. Operators must seize opportunities and address challenges by increasing revenue, reducing costs, attracting drivers, embracing technology, and paying attention to policy changes. Only by doing so can they gain a competitive edge in the future and capitalize on the remaining opportunities for significant profit.

01/21/2026 Logistics Industry Insights
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Global Small Package Logistics Firms Struggle With Cost Vs Efficiency

Global Small Package Logistics Firms Struggle With Cost Vs Efficiency

This article explores the advantages and disadvantages of international small packages in cross-border e-commerce logistics. It analyzes various dimensions such as cost, coverage, and operational processes, providing clearer decision-making guidance for sellers. International small packages attract many sellers due to their cost-effectiveness and global reach, but they also face challenges such as unstable delivery times and insufficient after-sales support.

08/04/2025 Logistics Encyclopedia
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Ecommerce Warehouses Embrace Advanced Management Systems for Efficiency

Ecommerce Warehouses Embrace Advanced Management Systems for Efficiency

Warehouse Management Systems (WMS) aim to enhance the operational efficiency of e-commerce businesses, featuring real-time management, inventory monitoring, and order processing, making it a cornerstone of modern supply chains. This article analyzes five key trends: the integration of WMS with e-commerce platforms, efficiency enhancement and cost optimization, and the application of AI and machine learning, highlighting its significance in the e-commerce sector.

08/04/2025 Warehousing
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Ustrs New Fees on Chinese Ships Stir Trade Tensions

Ustrs New Fees on Chinese Ships Stir Trade Tensions

The USTR announced a new fee policy for Chinese shipping starting in 2025, which includes charges based on the number of voyages to the U.S. and operational restrictions, aimed at addressing unfair trade practices. This policy revision is more moderate compared to the original version but will still impact the shipping market, and the varying fees faced by different carriers may lead to shifts in market dynamics.

08/06/2025 Logistics Industry Insights
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Urrao Airport Emerges As Key Hub in Colombias Antioquia Region

Urrao Airport Emerges As Key Hub in Colombias Antioquia Region

Urrao Airport (URR) is a significant air transport hub in Antioquia, Colombia. While it's a non-customs airport, it primarily offers domestic air transport services, connecting Urrao with other Colombian cities. This paper details the airport's geographical location, operational characteristics, air transport service limitations, and practical information such as airport code lookup and air cargo tracking. It aims to provide comprehensive and professional reference for related professionals.

09/29/2025 Airport Codes
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