Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
Read More
Datadriven Tactics Boost Ecommerce Sales for Holiday Season

Datadriven Tactics Boost Ecommerce Sales for Holiday Season

This article analyzes e-commerce peak season marketing strategies from a data analyst's perspective, emphasizing the importance of data-driven approaches. It highlights refined paid search operations, in-depth exploration of social media traffic, and real-time KPI monitoring and optimization. The goal is to empower e-commerce businesses to precisely navigate Black Friday and the Christmas shopping season, ultimately achieving performance growth through data informed decisions and targeted campaigns.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Adopt Datadriven Tactics for Sustainable Growth

Amazon Sellers Adopt Datadriven Tactics for Sustainable Growth

Amazon operations require a shift from blind obedience to growth strategies based on independent thinking and data analysis. Emphasizing the importance of manual advertising, new product launches need careful planning, and all operations should be supported by data and deep thinking. Only in this way can one stand out in the fierce market competition. Data-driven decision making is crucial for optimizing campaigns and achieving sustainable growth on the Amazon platform.

12/31/2025 Logistics Industry Insights
Read More
Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

Sydney Airport Enhances Flight Safety with Datadriven Approach Charts

This paper, from the perspective of a data analyst, provides an in-depth interpretation of the Sydney Airport Approach Chart (SSYAD1.dgn). It analyzes key elements such as geographical information, runway layout, and navigation facilities. Furthermore, it proposes data-driven safety recommendations aimed at enhancing flight safety awareness. The analysis seeks to improve understanding of the approach chart and contribute to safer flight operations at Sydney Airport by leveraging data insights.

01/07/2026 Airport Codes
Read More
OAG Offers Aviation Market Insights to Industry Leaders

OAG Offers Aviation Market Insights to Industry Leaders

Stay ahead of the curve with OAG's news subscription service, delivering the latest aviation industry updates directly to you. Gain access to industry trend analysis, market forecasts, and more. Contact the OAG news team for in-depth interpretations and tailored solutions. As a leading global aviation data company, OAG provides comprehensive flight data, schedules, and passenger traffic data, empowering you to optimize operations, improve efficiency, and drive business growth.

01/15/2026 Logistics Industry Insights
Read More
Datadriven Strategy Reduces Supply Chain Outsourcing Risks

Datadriven Strategy Reduces Supply Chain Outsourcing Risks

Outsourcing, while beneficial for business growth, increases supply chain complexity. Companies need to adopt data-driven approaches, establishing comprehensive data collection systems and utilizing data analytics techniques to identify risks. Building a visual monitoring platform and strengthening collaboration with suppliers are crucial for addressing supply chain challenges and ensuring stable business development. This proactive approach allows for better risk mitigation and improved supply chain resilience in the face of potential disruptions.

01/28/2026 Logistics Industry Insights
Read More
US Rail Freight Decline Raises Economic Concerns

US Rail Freight Decline Raises Economic Concerns

Recent data reveals a year-over-year decrease in U.S. rail freight and intermodal volumes, though segmented data indicates varying performance across industries. While cumulative freight volume increased, intermodal volume declined. North American data mirrors the U.S. trend. Rail freight serves as an economic barometer, requiring comprehensive analysis of various factors to assess the economic situation. The rail industry needs innovation and transformation to address challenges and seize opportunities.

01/28/2026 Logistics
Read More
Datadriven Strategies for Maximizing Amazon US Sales

Datadriven Strategies for Maximizing Amazon US Sales

This article analyzes the Amazon US marketplace return process from a data analyst's perspective, providing practical, data-driven insights for efficient returns. It covers return policy interpretation, process optimization, common problem solutions, and efficiency improvement techniques. The aim is to help readers mitigate risks, protect their rights, and enhance their shopping experience. By understanding the data behind returns, users can navigate the process more effectively and minimize potential issues.

02/03/2026 Logistics Encyclopedia
Read More
Chiles Cochrane Airport Boosts Connectivity in Remote Aysn Region

Chiles Cochrane Airport Boosts Connectivity in Remote Aysn Region

Cochrane Airport (LGR) serves as a vital air transport gateway in the Aysén Region of Chile. This paper provides a detailed overview of the airport's basic information, geographical location, and operational characteristics. It also introduces practical air transport tools, such as the three-letter code lookup system. Furthermore, the relationship between city codes and airport codes is explored. Finally, the paper looks at the future development of Cochrane Airport, aiming to provide readers with a comprehensive understanding of its role within the Chilean air transport system. This overview will help the reader understand the importance of this airport.

09/29/2025 Airport Codes
Read More
Sines Port Drives Portugals Global Trade Growth

Sines Port Drives Portugals Global Trade Growth

The Port of Sines is a crucial maritime hub on the southwestern coast of Portugal, renowned for its deep-water conditions, strategic location, and comprehensive port services. Operating 24/7 year-round, the port boasts several deep-water berths catering to diverse vessel types. While lacking ship repair and dry dock facilities, the Port of Sines plays a vital role in the European maritime system due to its efficient operational management and complete infrastructure. Its deep-water capacity allows it to handle large container ships and other vessels, making it a significant player in global trade.

09/29/2025 Port Encyclopedia
Read More