Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies for Womens Leggings Market

Amazon Sellers Adapt Strategies for Womens Leggings Market

This article delves into the characteristics of the women's pantyhose category on Amazon, highlighting its dispersed traffic and relatively low IDR (Inventory Days Ratio) values. It provides strategic guidance for sellers at different stages: mid-tier sellers should focus on keyword expansion, top-tier sellers should prioritize multiple listings, and bottom-tier sellers can experiment with product diversification. The key to success lies in understanding the category's specific attributes and selecting the appropriate operational strategy.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Star Ratings Tightens Seller Oversight

Amazon Adjusts Star Ratings Tightens Seller Oversight

Amazon may directly display product star ratings in search results, aiming to enhance the shopping experience. This move could intensify seller competition, potentially benefiting large sellers and private label brands while posing challenges for smaller sellers. Sellers should focus on product quality and service, maintain compliant operations, avoid fake reviews, and prioritize brand building to succeed in this evolving environment.

12/30/2025 Logistics Industry Insights
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Global Aviation Safety Standards Rise with IATA Consulting

Global Aviation Safety Standards Rise with IATA Consulting

IATA's Operations and Safety Consulting services are designed to help airlines improve safety, operational efficiency, and sustainability. By providing expert consulting in areas such as IOSA/ISAGO certification, SMS/SSP implementation, Lean operations, talent development, and airspace planning, IATA leverages its industry data, models, and experience to help clients achieve their strategic goals and become industry leaders. The services aim to enhance performance and ensure compliance with global standards, ultimately contributing to a safer and more efficient aviation industry.

01/20/2026 Logistics Industry Insights
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Streaky Bay Airport Operations Analyzed in Data Study

Streaky Bay Airport Operations Analyzed in Data Study

This paper provides an in-depth analysis of Streaky Bay Airport (YKBY) in Australia from a data analyst's perspective. Starting with its geographical coordinates and code information, it utilizes a general airport operational analysis framework to explore key performance indicators such as flight traffic, passenger and cargo volume, delays, and safety. The aim is to provide decision-making support for pilots, logistics managers, and airport administrators.

01/20/2026 Airport Codes
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Trucking Industrys Boom Fades As Firms Seek Final Gains

Trucking Industrys Boom Fades As Firms Seek Final Gains

The trucking market is currently experiencing unprecedented prosperity, but this boom is unlikely to last. Operators must seize opportunities and address challenges by increasing revenue, reducing costs, attracting drivers, embracing technology, and paying attention to policy changes. Only by doing so can they gain a competitive edge in the future and capitalize on the remaining opportunities for significant profit.

01/21/2026 Logistics Industry Insights
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Advancing Green Development in the Express Delivery Industry

Advancing Green Development in the Express Delivery Industry

A national conference on the express delivery industry was held to promote the Interim Regulations on Express Delivery and green packaging practices. Pilot programs for green packaging were launched to reduce excessive packaging and standardize sorting and transportation processes. Efforts to accelerate legislative work aim to complete multiple regulatory revisions, allowing more cities to permit the use of electric tricycles, thereby promoting sustainable development in the express delivery sector.

07/22/2025 Logistics
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Express Delivery Firms Boost Service Quality with ISO Certification

Express Delivery Firms Boost Service Quality with ISO Certification

The international express industry is transitioning from a traditional experience-driven approach to a standardized process based on ISO certification and service quality ratings, enhancing service quality and management efficiency. ISO certification not only optimizes express processes but also provides companies with an effective risk management framework. In response to changing customer values, the service rating mechanism is continuously evolving, increasing trust and competitiveness in the express industry.

08/07/2025 Logistics Industry Insights
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Standardized Packaging Cuts Damage in Crossborder Logistics

Standardized Packaging Cuts Damage in Crossborder Logistics

This article explores the significant role of standardized packaging in cross-border logistics. By implementing uniform sizes, standardized materials, and modular designs, standardized packaging creates a comprehensive protection system that reduces the risk of cargo damage while also providing cost-saving and efficiency-enhancing solutions. The article further analyzes key points, extended values, and implementation suggestions for different types of packaging, aiming to assist enterprises in optimizing processes and improving efficiency.

08/04/2025 Logistics Encyclopedia
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Shanghai Port Simplifies Customs and Shipping Procedures

Shanghai Port Simplifies Customs and Shipping Procedures

This article provides detailed answers to common issues encountered in freight forwarding and consolidation, specifically focusing on Shanghai port inspection, declaration of free-of-charge goods, VGM declaration, and bills of lading. It aims to assist freight forwarding professionals in better understanding and addressing various customs clearance challenges, ultimately ensuring the smooth passage of goods through customs. This includes practical guidance and explanations relevant to navigating the complexities of these processes.

08/21/2025 Logistics Encyclopedia
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