OZON Boosts Conversions with Enhanced Product Page Content

OZON Boosts Conversions with Enhanced Product Page Content

This article details how to create high-converting product detail pages on the OZON platform using JSON rich content. It covers the creation steps, techniques for adding images and videos, and how to highlight product selling points through a combination of text and visuals. It also reminds sellers that JSON is not suitable for all product categories and emphasizes the importance of understanding customer needs and continuous optimization to help sellers increase store sales. The guide provides practical tips for leveraging JSON to improve product presentation and ultimately boost conversion rates.

12/30/2025 Logistics Encyclopedia
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Douyin Shop Guide Tips for Product Selection and Success

Douyin Shop Guide Tips for Product Selection and Success

This article provides a detailed analysis of product selection strategies for new Douyin Shop sellers. It emphasizes avoiding high-investment, high-after-sales, and high-risk categories, recommending easy-to-start categories such as smart home, personal care and household cleaning, toys, and pets. It also discusses the risks and opportunities in the women's clothing category and proposes refined operation techniques to help new sellers gain a foothold and achieve profitability on the Douyin e-commerce platform. The guide aims to help new sellers to start their business steadily and achieve profitability.

12/30/2025 Logistics Encyclopedia
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Guide to HS Code Chapter 41 Raw Hides and Leather Explained

Guide to HS Code Chapter 41 Raw Hides and Leather Explained

This article provides a detailed interpretation of Chapter 41 of the HS Code, "Raw hides and skins (other than furskins) and leather," covering an overview of the chapter, interpretation of notes, analysis of specific items, processing techniques, application fields, and trade applications. It aims to provide comprehensive and professional knowledge for practitioners, traders, and consumers in the leather industry, contributing to the prosperity and development of the industry. This includes understanding the nuances of leather trade regulations and the implications of the HS code for different types of leather and leather products.

01/19/2026 HS Code Query
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Bing Ads Guide Boosts Crossborder Ecommerce ROI

Bing Ads Guide Boosts Crossborder Ecommerce ROI

This article focuses on the Bing Ads (Microsoft Ads) platform, providing a comprehensive guide for cross-border e-commerce advertisers, covering strategy and implementation. It includes insights into paid traffic, a comparative analysis of Google Ads and Bing Ads, and Bing Ads ad import and optimization techniques. The aim is to help advertisers improve their advertising ROI by leveraging the unique features and opportunities offered by Bing Ads for reaching a specific audience and achieving better cost efficiency compared to other platforms. This guide offers practical advice for maximizing campaign performance.

01/20/2026 Logistics Industry Insights
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Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest, a visual discovery engine, boasts a large user base of young women, making it an ideal marketing platform for cross-border e-commerce. This article focuses on the value, advertising strategies, and risk control of Pinterest ads, aiming to provide Chinese sellers with high-conversion, low-cost growth solutions. It explores effective targeting methods, creative optimization techniques, and budget management strategies to maximize ROI. Furthermore, it addresses potential challenges and offers practical advice for mitigating risks associated with advertising on Pinterest, enabling sellers to achieve sustainable growth in the global market.

01/23/2026 Logistics Industry Insights
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Air Cargo Firms Adapt Sales Strategies Amid Market Competition

Air Cargo Firms Adapt Sales Strategies Amid Market Competition

This paper delves into key strategies for air freight sales and key account management, covering market insights, customer relationships, product knowledge, sales techniques, and compliance. It emphasizes key account identification, needs analysis, customized solutions, relationship maintenance, and performance evaluation. Furthermore, it proactively analyzes future trends such as digital transformation, personalized services, supply chain collaboration, and green initiatives, providing practical guidance for practitioners. The aim is to equip sales professionals with the knowledge and tools necessary to effectively manage and grow their key accounts in the dynamic air freight industry.

01/20/2026 Logistics Encyclopedia
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Global Aviation Body IATA Elevates Flight Instructor Standards

Global Aviation Body IATA Elevates Flight Instructor Standards

IATA's CBTA Flight Instructor Training program aims to equip flight standards setters with competency-based training approaches, enhancing their ability to train and assess flight instructors. The course covers core topics such as CBTA fundamentals, instructor competencies, and Threat and Error Management. Through scenario simulations and practical exercises, participants will master assessment techniques and facilitation methods. This ultimately fosters more resilient pilots and improves overall flight safety levels. The training focuses on practical application and aims to cultivate instructors capable of developing pilots who can effectively manage real-world challenges.

01/20/2026 Logistics Encyclopedia
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WCO Strengthens Bosnias Anticounterfeit Customs Efforts

WCO Strengthens Bosnias Anticounterfeit Customs Efforts

The World Customs Organization (WCO) organized an online workshop for Bosnia and Herzegovina Customs to enhance their capacity in intellectual property rights protection and address the challenges posed by counterfeit and pirated goods during the pandemic. Rights holders shared anti-counterfeiting techniques and emphasized the use of risk management tools. The WCO continues to strengthen the capacity building of its member customs administrations to build a safe and reliable trading environment. This initiative aims to equip customs officers with the necessary skills to combat the illicit trade of counterfeit goods.

01/26/2026 Customs Knowledge
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Guide to Shipping Shoes to Europe for Ecommerce Sellers

Guide to Shipping Shoes to Europe for Ecommerce Sellers

This article provides a comprehensive guide for cross-border e-commerce sellers shipping shoes to Europe. It covers the advantages and disadvantages of various cross-border shipping methods, shoe packaging techniques, recommendations for choosing logistics companies, and the shipping process for platforms like Amazon. The aim is to help sellers select the appropriate logistics solution, ensuring that shoes are delivered safely and in compliance to European consumers, while avoiding unnecessary losses. This guide focuses on optimizing the shipping process and providing practical tips for successful footwear export to Europe.

01/26/2026 Logistics
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Guide to Scaling Ecommerce for Global Markets

Guide to Scaling Ecommerce for Global Markets

This article delves into the core value of independent websites, including user asset accumulation, increased profit margins, and enhanced brand premium. It details website building and product selection strategies, traffic acquisition methods, payment and logistics configurations, and conversion rate optimization techniques. Furthermore, it highlights common reasons for independent website failures and provides a four-stage implementation plan to help sellers successfully build a growth engine for brand globalization. The aim is to empower businesses to establish a strong online presence and achieve sustainable growth through their own independent platforms.

01/26/2026 Logistics Industry Insights
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