Brands Turn to Tiktok for Shortform Video Marketing Growth

Brands Turn to Tiktok for Shortform Video Marketing Growth

Brands like Newme are leveraging TikTok for growth, highlighting its unique user characteristics and traffic advantages. Brands need to understand the algorithm, effectively utilize UGC/KOL collaborations, and remain true to their core values. TikTok is poised to become a must-have platform for brands in the future. It offers a unique opportunity to connect with a younger audience and build brand awareness through engaging short-form video content. Mastering TikTok marketing is becoming increasingly crucial for sustained brand growth and market presence.

Amazon Uses Data Analytics to Cut Product Return Rates

Amazon Uses Data Analytics to Cut Product Return Rates

This article delves into the powerful features of Amazon's free tool, 'Product Opportunity Explorer,' focusing on how to leverage its 'Category Analysis' function to accurately understand product return rates, eliminating guesswork. By using data-driven product selection and optimization, sellers can increase profit margins and gain insights into market trends, ultimately achieving a win-win situation for both the platform and the sellers. This allows for informed decisions based on real data, leading to better product choices and improved overall performance on Amazon.

Ecommerce Platform Shumo Shuts Down Disrupting Sellers

Ecommerce Platform Shumo Shuts Down Disrupting Sellers

The alleged suspension of operation of the cross-border e-commerce product selection tool "ShuMo" has attracted industry attention. User feedback indicates service interruption, changes in the company's main entity, and internal documents reveal losses and work stoppage. Competitors are seizing the opportunity to grab market share. This situation serves as a reminder for sellers to carefully select service providers to ensure business stability and continuity. The future of ShuMo and its impact on the market remain uncertain, urging caution among users.

Chinas Fragrance Industry Eyes Trilliondollar Market Growth

Chinas Fragrance Industry Eyes Trilliondollar Market Growth

The global "scent economy" is booming, presenting immense potential for China's fragrance market. Domestic brands like Wen Xian, Guan Xia, and melt season are challenging the high-end market with Oriental aesthetics and innovative concepts. Chinese fragrance brands possess supply chain and cultural advantages, positioning them for international success. They have the opportunity to tell unique Eastern stories through distinctive scents, capturing a growing global audience seeking novel and authentic olfactory experiences. This positions them well for brand globalization and expanding their reach.

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

The United States Postal Service (USPS) plans to open its last-mile delivery network, allowing various shippers to bid for access to its over 18,000 delivery points. This initiative aims to increase USPS revenue, enhance financial sustainability, and help retailers achieve faster delivery times. Experts view this as both an opportunity and a challenge, with the bidding process, pricing, and service levels being crucial factors. This move has the potential to reshape the express delivery industry landscape and intensify market competition.

01/15/2026 Logistics
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Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibabacom Enhances Data Tools for Crossborder Ecommerce

Alibaba.com has upgraded its data analytics, shifting from an advertising-centric view to a holistic store perspective. This provides merchants with a panoramic dashboard, advertising contribution breakdown, and opportunity optimization. This upgrade empowers businesses to make more informed decisions and drive growth in their cross-border e-commerce operations. By offering a comprehensive overview of performance, Alibaba.com aims to help sellers understand the impact of their advertising efforts and identify areas for improvement, ultimately leading to increased sales and market share.

Prologis Report Hints at Logistics Real Estate Shift

Prologis Report Hints at Logistics Real Estate Shift

The Prologis IBI index indicates a turning point in logistics real estate demand, with the Q3 IBI Activity Index recording 53. E-commerce giants are leading a non-linear recovery, driven by e-commerce penetration, strengthened supply chain resilience, and consumer recovery. This is an opportune time to invest in logistics real estate. Investors should seize the opportunity and secure a prime position in this high-potential asset class. The current market dynamics present a compelling case for strategic investment in logistics properties.

Qatar Chamber Adopts ATA System to Ease International Trade

Qatar Chamber Adopts ATA System to Ease International Trade

The Qatar Chamber of Commerce's accession to the ATA international guarantee chain facilitates the cross-border movement of goods for businesses. The ATA Carnet simplifies customs procedures, eliminates tariffs, saves time and costs, and promotes international trade facilitation. Businesses should seize this opportunity, understand the ATA Carnet regulations, and expand into the Qatari market. This provides a streamlined process for temporary import and export, making it easier for businesses to participate in international exhibitions, fairs, and other temporary activities in Qatar.

Chinese Ecommerce Giant Expands to Switzerland Via GDR Listing

Chinese Ecommerce Giant Expands to Switzerland Via GDR Listing

Globally successful hand tool seller, GreatStar, had its application for GDR issuance accepted, signifying a further expansion of overseas financing channels for Chinese companies. The article analyzes the advantages of GDRs, the attractiveness of the Swiss Stock Exchange, and listing requirements. It suggests a potential IPO wave for cross-border e-commerce companies preparing for overseas financing. The piece encourages cross-border e-commerce sellers to seize the opportunity and embrace a new era of cross-border e-commerce financing.