Tiktoks GMV Max Boosts Ad Performance With Creative Strategies

Tiktoks GMV Max Boosts Ad Performance With Creative Strategies

In TikTok GMV Max advertising, Creative Acceleration speeds up the system's learning of creative conversion value. This helps with the cold start of new creatives and the discovery of high-potential creatives, ultimately improving ad performance. It allows for faster identification of winning creatives and efficient allocation of budget towards the most effective assets, leading to increased GMV and optimized return on ad spend.

Global Shipping Vs Express Delivery Crossborder Logistics Explained

Global Shipping Vs Express Delivery Crossborder Logistics Explained

This article provides an in-depth comparison between international shipping and international express in terms of scale, transit time, service, and cost, offering a selection guide for cross-border logistics beginners. It emphasizes the need to comprehensively consider cargo attributes, time requirements, budget, and destination to optimize cross-border logistics solutions. Choosing the right method is crucial for efficient and cost-effective international transportation.

Western Land-sea New Corridor's Sea-rail Combined Transport Trains Reach New Heights Over 2000 Trains Operated

Western Land-sea New Corridor's Sea-rail Combined Transport Trains Reach New Heights Over 2000 Trains Operated

In 2024, the number of maritime and railway intermodal trains operating on the New Western Land-Sea Corridor exceeded 2,000, a year-on-year increase of 16.8%, supporting regional economic development. Guangxi Beibu Gulf International Port Group actively promotes the marine economy, leading to a significant increase in train transport demand. The goal is to operate 10,000 trains throughout the year, laying the foundation for facilitating a dual circulation market.

03/18/2024 Logistics
Read More
US Retail Sales Decline in Q1 Fueling Economic Worries

US Retail Sales Decline in Q1 Fueling Economic Worries

U.S. retail sales data for March was weak, declining 0.3% month-over-month and increasing 1.7% year-over-year, casting a shadow over the end of the first quarter. Slower consumer spending may drag down economic growth. Nevertheless, experts are cautiously optimistic about the retail sector's outlook, believing that innovation and adapting to consumer demands are key. The March figures suggest a potential slowdown, but the overall picture remains uncertain pending further economic indicators.

Lazada Malaysia Cuts Seller Fees to Boost Marketplace Growth

Lazada Malaysia Cuts Seller Fees to Boost Marketplace Growth

Lazada Malaysia will adjust commission rates and launch an all-inclusive plan starting August 1, 2025. Commission fees for LazMall sellers using overseas warehouses will significantly decrease, while commission fees for non-LazMall sellers using direct shipping will slightly decrease. Sellers should pay attention to the adjusted contribution ratio for coin discounts. Overall, this adjustment is beneficial for most sellers and will help reduce operating costs. This change aims to improve competitiveness for cross-border merchants on the Malaysian platform.

11/03/2025 Logistics
Read More
Shopee Cuts Jobs Restructures Amid Economic Challenges

Shopee Cuts Jobs Restructures Amid Economic Challenges

Shopee is facing macroeconomic challenges and implementing cost reduction and efficiency improvement strategies, including salary cuts for executives, adjustments to reimbursement policies, and large-scale layoffs. The layoffs affect multiple business departments, with a compensation package of N+2. This adjustment reflects the challenges facing the e-commerce industry, where companies need to balance growth and profitability while controlling costs and maintaining innovation. The company aims to navigate the current economic downturn and ensure long-term sustainability through these measures.

Amazon Updates Listing Rules Sellers Must Adjust

Amazon Updates Listing Rules Sellers Must Adjust

Amazon's bullet points are being collapsed, leading to a perceived reduction in prime real estate for sellers. This article analyzes the importance of bullet points, explores the reasons behind Amazon's adjustment, and provides strategies for sellers. These include optimizing titles and images, streamlining bullet points, and emphasizing QA and reviews. The goal is to help sellers seize opportunities and improve listing conversion rates in a changing marketplace. By adapting to these changes, sellers can maintain and even improve their listing visibility and performance.

Fanatics Shuts Florida Facility in Operational Restructuring

Fanatics Shuts Florida Facility in Operational Restructuring

Sports apparel giant Fanatics announced the closure of its Oak Creek distribution center in Florida, affecting 286 employees. This move is a strategic operational adjustment by Fanatics to optimize its layout and improve efficiency, aiming to respond to market changes and enhance competitiveness. The company will continue to increase investment in technology and innovation, expand into global markets, and strengthen partnerships with sports leagues and teams. This restructuring underscores Fanatics' commitment to adapting to the evolving retail landscape and solidifying its market position.

01/08/2026 Logistics
Read More
CSX Rail Strategy Draws Regulatory Scrutiny Customer Complaints

CSX Rail Strategy Draws Regulatory Scrutiny Customer Complaints

CSX Transportation's implementation of Precision Scheduled Railroading (PSR) is facing significant challenges. The Surface Transportation Board (STB) has raised serious concerns, customers are complaining, and employee morale is low. Operational data is deteriorating, and efficiency improvement targets seem unattainable. The future of CSX is uncertain, requiring improved communication, a focus on customer needs, better employee relations, and a potential adjustment of its PSR strategy to overcome current difficulties. The company needs to address these issues to navigate its path forward.

CH Robinson Sells European Logistics Unit to Sennder

CH Robinson Sells European Logistics Unit to Sennder

C.H. Robinson is selling its European road transportation business to sennder, focusing on its core business operations. This strategic adjustment allows C.H. Robinson to streamline its portfolio. For sennder, this acquisition provides a significant expansion opportunity, accelerating its growth and further solidifying its position in the European logistics market. The deal is expected to bolster sennder's digital transformation efforts and enhance its service offerings across the continent. It represents a key move for both companies in a rapidly evolving industry.

01/28/2026 Logistics
Read More