Guide to Optimizing Bing Shopping Campaigns

Guide to Optimizing Bing Shopping Campaigns

This article details the steps to add products to your Bing Shopping Ads campaign. It covers key aspects such as logging into the platform, selecting the campaign, editing product groups, selecting new products, and setting bids. This guide helps advertisers flexibly adjust their targeting strategies and capitalize on sales opportunities by adding specific products to their Bing Shopping Ads campaigns. The process allows for granular control over product visibility and budget allocation within the Bing Ads ecosystem.

12/30/2025 Logistics Encyclopedia
Read More
Taboola Helps Brands Optimize Ad Spend Via Native Ads

Taboola Helps Brands Optimize Ad Spend Via Native Ads

This article provides an in-depth analysis of Taboola's CPC billing model, offering practical budget setting recommendations and cost optimization techniques. By clarifying marketing objectives, analyzing data, and continuously monitoring performance, advertisers can maximize budget efficiency and master native advertising on the Taboola platform. The focus is on achieving optimal ROI through strategic budget allocation and continuous refinement of campaigns based on performance metrics.

01/23/2026 Logistics Industry Insights
Read More
UPS Revises Strategy Over Tariffs Market Volatility

UPS Revises Strategy Over Tariffs Market Volatility

UPS is adjusting its strategy to address challenges posed by tariffs and market uncertainties. The company is enhancing its competitiveness through cost reductions, decreasing reliance on Amazon, and launching new services. These efforts aim to regain market confidence and explore new growth opportunities in a complex environment.

08/06/2025 Logistics
Read More
Export Risks Rise Over Minor LC Discrepancies

Export Risks Rise Over Minor LC Discrepancies

This paper explores compliance risks in export trade under letters of credit, stemming from issues such as incorrect cargo descriptions and inconsistencies in bill of lading (B/L) information. It emphasizes the importance of documentary consistency and provides recommendations for B/L operations under US sanctions against Iran. Export companies should pay attention to detail and strengthen risk management practices to avoid discrepancies and ensure compliance with international regulations and sanctions. Careful scrutiny of documents is crucial for mitigating potential financial and legal repercussions.

08/22/2025 Document Interpretation
Read More
Buyer Refuses Payment Over Shippers Misrepresented Cargo

Buyer Refuses Payment Over Shippers Misrepresented Cargo

This paper explores the legal boundaries of a buyer's refusal to pay for goods when the contract stipulates that "the quantity delivered is subject to the quantity reported by the shipper," using an international trade case study. It analyzes the arbitration tribunal's reasoning and provides risk prevention advice for buyers, emphasizing the importance of risk management in international trade. The case highlights the potential disputes arising from quantity discrepancies and underscores the need for clear contractual terms and due diligence in verifying shipment details to mitigate financial risks.

09/26/2025 Customs Knowledge
Read More
Ports Face Rising Liability Over Unclaimed Cargo

Ports Face Rising Liability Over Unclaimed Cargo

Unclaimed cargo at the destination port is a common problem in international trade, involving the responsibilities of carriers, shippers, and consignees. This article provides an in-depth legal analysis of the challenges of unclaimed cargo, focusing on identifying responsible parties, claiming associated costs, and implementing risk prevention measures. The aim is to offer clear guidance and effective strategies for all parties involved in international shipping to mitigate potential losses and resolve disputes arising from unclaimed goods.

09/26/2025 Logistics
Read More
Firms Prioritize Resilient Supply Chains Over Costcutting

Firms Prioritize Resilient Supply Chains Over Costcutting

This paper argues that traditional supply chain management overly focuses on cost control and supplier monitoring, neglecting the importance of supply chain resilience. It emphasizes that supply chain management should prioritize optimizing supply chain structure, enhancing the ability to withstand external shocks, and gaining a deep understanding of supplier market characteristics. By analyzing supply chain elasticity, the vulnerability of the supply chain can be assessed and improved, ultimately building a more competitive supply chain network. This shift in focus allows for proactive risk mitigation and a more robust response to disruptions.

11/03/2025 Logistics Industry Insights
Read More
Matson Halts EV Shipments Over Safety Concerns

Matson Halts EV Shipments Over Safety Concerns

Mason has suspended electric vehicle transportation due to concerns over the safety of lithium-ion batteries, affecting over 37,000 electric vehicle users. The company has committed to supporting the development of industry safety standards.

07/31/2025 Logistics
Read More
Airlines Green Initiatives Face Scrutiny Over Transparency

Airlines Green Initiatives Face Scrutiny Over Transparency

The aviation industry is pursuing a green transition. OAG analyzes flight data to identify more environmentally friendly flights. Significant fuel efficiency differences exist, highlighting the importance of efficient aircraft, sustainable aviation fuels (SAF), and carbon offsetting. These elements are crucial for reducing the industry's environmental impact and achieving sustainability goals. Focusing on these key areas can lead to substantial reductions in carbon emissions and contribute to a more sustainable future for air travel.

12/29/2025 Logistics Industry Insights
Read More
Ecommerce Sellers Warned Over 100 Trademark Risks

Ecommerce Sellers Warned Over 100 Trademark Risks

Cross-border e-commerce sellers, especially those in Class 25, should be aware of the risk of malicious trademark registration of "100%" marks. Immediate self-inspection and modification of product listings are crucial to avoid Temporary Restraining Order (TRO) risks. Furthermore, this information shares tips for rapid store expansion in North America, aiming to help sellers improve their operational capabilities. This includes strategies for efficient listing optimization and effective marketing techniques to quickly scale up business operations in the North American market.

01/04/2026 Logistics
Read More