Tiktok Marketing Strategies Drive Ecommerce Growth

Tiktok Marketing Strategies Drive Ecommerce Growth

This article provides cross-border e-commerce sellers with a systematic TikTok marketing solution. It covers aspects like account setup, content strategy, holiday marketing, and refined operations. The aim is to help sellers expand into overseas markets, improve order conversion rates, and ultimately achieve explosive sales growth through effective TikTok campaigns. This comprehensive guide offers actionable insights and practical tips for leveraging the power of short-video marketing on TikTok to boost business performance in the global e-commerce landscape.

01/15/2026 Logistics Industry Insights
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Bilibili Struggles with Creator Loss Ecommerce Woes

Bilibili Struggles with Creator Loss Ecommerce Woes

Bilibili faces multiple challenges, including UP (content creator) stagnation, e-commerce setbacks, and adjustments to its overseas strategy. This article analyzes the reasons behind these phenomena and explores Bilibili's path to breakthrough, encompassing reshaping its content strategy, exploring diverse business models, optimizing the platform ecosystem, and strengthening cross-border cooperation. Additionally, the article shares methodologies for creating viral TikTok videos, providing valuable insights for content creators. This aims to help Bilibili navigate its current difficulties and find new avenues for growth.

01/22/2026 Logistics Industry Insights
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Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon Strengthens Seller Compliance Rules for FBA FBM

Amazon is tightening FBA inbound and FBM return policies, making compliance crucial for sellers. The elimination of FBA pre-processing and labeling services, coupled with shortened FBM refund timelines, necessitates a professional and streamlined operational system. Sellers must ensure inbound compliance and timely refunds. Alternatively, leveraging overseas warehouse services can help navigate these challenges and safeguard business continuity. These changes demand greater operational efficiency and potentially a shift in fulfillment strategies for Amazon sellers to maintain competitiveness and avoid penalties.

01/23/2026 Logistics Industry Insights
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Ecommerce Sellers Adapt to Surging Silver Prices

Ecommerce Sellers Adapt to Surging Silver Prices

The soaring silver prices, breaking historical highs, pose cost increase challenges for cross-border e-commerce sellers. This article analyzes the reasons behind the silver surge and proposes coping strategies, including closely monitoring raw material prices, optimizing pricing strategies, shortening stocking cycles, establishing overseas warehouses, exploring alternative materials, strengthening cost control, and staying informed about industry trends. The aim is to help sellers mitigate risks and enhance competitiveness in the face of fluctuating silver prices and their impact on business operations.

01/26/2026 Logistics Industry Insights
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Wotu Network Tops Hangzhous Crossborder Ecommerce Marketing Sector

Wotu Network Tops Hangzhous Crossborder Ecommerce Marketing Sector

Wotu Network, recognized for its exceptional cross-border e-commerce services and innovative business model, has been awarded the titles of “2025 Hangzhou Cross-border E-commerce Benchmark Enterprise” and “Hangzhou Cross-border E-commerce 10th Anniversary Emerging Enterprise”. Specializing in overseas influencer marketing, Wotu boasts a vast influencer resource pool and a robust technology platform, WotoHub. It has become a crucial partner for Chinese brands going global, having served over 5,000 brands with a total GMV exceeding 10 billion.

01/26/2026 Logistics Industry Insights
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Shopee Expands Crossborder Ecommerce in Southeast Asia

Shopee Expands Crossborder Ecommerce in Southeast Asia

Shopee's cross-border e-commerce business is experiencing rapid growth, with significant improvements in logistics efficiency. The platform promotes a "localized operation + cross-border direct shipping" model, emphasizing store ratings and shipping rates. The Preferred Warehouse program and advertising system upgrades help sellers increase exposure and conversion. Simultaneously, Shopee strengthens compliance management and launches new seller support programs and industrial belt overseas expansion projects. These initiatives aim to empower sellers and further solidify Shopee's position in the Southeast Asian e-commerce landscape.

01/30/2026 Logistics Industry Insights
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Musicians Tap Global KOL Marketing to Expand Reach

Musicians Tap Global KOL Marketing to Expand Reach

The music industry leverages overseas KOLs for promotion on platforms like TikTok and Instagram. Short videos and live streams are common formats. Key considerations include defining objectives, selecting appropriate KOLs, developing creative content, monitoring data, and mitigating risks. Focusing on these aspects is crucial for successful music promotion campaigns targeting international audiences and leveraging the power of influencer marketing in the overseas market.

01/07/2026 Logistics Industry Insights
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Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

TikTok Shop's Q2 GMV exceeded $15 billion, with over 1 billion monthly active users overseas. The US market experienced rapid growth, while the Thai market remained stable. Key success factors include immersive shopping experiences, precise recommendation algorithms, and localized operations. Cross-border sellers should develop targeted marketing strategies, improve operational efficiency, and create high-quality content to capitalize on the opportunities presented by TikTok Shop. The platform's continued expansion offers significant potential for businesses looking to reach a global audience.

11/03/2025 Logistics Industry Insights
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Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Adjustments in China-US tariff policies have triggered a 'rush delivery' surge in cross-border e-commerce, leading to increased orders, strained transportation capacity, and rising freight costs. Sellers should seize this window of opportunity while remaining vigilant about potential risks, and strategically invest in overseas warehouses and localized operations for long-term growth. The long-term development trend of cross-border e-commerce remains positive, but it requires a keen understanding of market opportunities and awareness of the latest policies.

01/04/2026 Logistics
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Gongniu Group Hits 710M Revenue Via Amazon Ecommerce Strategy

Gongniu Group Hits 710M Revenue Via Amazon Ecommerce Strategy

This paper analyzes Bull Group's strategy for achieving initial success in cross-border e-commerce through the Amazon platform. By creating popular products with a low-key approach, localizing product design, adhering to high quality standards, and maintaining a keen market sense, Bull Group has gained a foothold in overseas markets. Its experience suggests that cross-border e-commerce companies should choose the appropriate platform, value user feedback, insist on product quality, and closely monitor market trends to seize opportunities.

01/04/2026 Logistics Industry Insights
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