SHEIN Expands Overseas with Semimanaged Warehousing Model

SHEIN Expands Overseas with Semimanaged Warehousing Model

This article summarizes a seminar focused on overseas warehousing and brand marketing strategies within SHEIN's semi-managed model. The conference highlighted key aspects such as platform operation, overseas warehousing, influencer marketing, and affiliate marketing. The aim was to provide comprehensive solutions for cross-border sellers, empowering them to succeed in the North American market. The discussions centered around optimizing logistics and enhancing brand visibility to drive sales and market share within the SHEIN ecosystem.

02/03/2026 Logistics Industry Insights
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Datadriven Youtube Marketing Strategies Boost Global Growth

Datadriven Youtube Marketing Strategies Boost Global Growth

This article delves into content planning strategies for video marketing on YouTube, offering businesses ten content directions: brand stories, product demos, stress tests, problem-solving, promotions, tutorials, special events, factory tours, trending topics, and customer testimonials. The aim is to help businesses leverage YouTube effectively for overseas market promotion. By focusing on engaging and relevant content, companies can build brand awareness, drive traffic, and ultimately increase sales through strategic video marketing on the YouTube platform.

12/29/2025 Logistics Industry Insights
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Alibabas 1688 Overseas Platform Sparks SME Competition Debate

Alibabas 1688 Overseas Platform Sparks SME Competition Debate

Alibaba is launching a new cross-border e-commerce platform, "1688overseas," targeting overseas small and medium-sized B-end buyers. It will operate under a fully managed model, providing services such as logistics and operations. Leveraging its vast domestic supplier resources, the platform promises supply prices lower than Alibaba.com and offers features like AI translation and VR factory inspections. The initial trial operation will focus on blue ocean markets such as Southeast Asia and Central Asia.

11/03/2025 Logistics Industry Insights
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Top WMS Solutions for Optimizing Overseas Warehouse Management

Top WMS Solutions for Optimizing Overseas Warehouse Management

This article evaluates mainstream WMS overseas warehouse systems available in the market, including the Feishu series, SAP EWM, and Oracle WMS. It analyzes their functional characteristics and provides recommendations for WMS systems suited for large and small to medium-sized enterprises, offering insights to help businesses optimize their warehouse management.

08/06/2025 Warehousing
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South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea plans to revise the Electronic Commerce Act, requiring cross-border e-commerce platforms like Temu and AliExpress to appoint domestic agents in Korea to address consumer rights issues. The new regulations also cover consumer information protection and advertising standards, aiming to create a safer and more reliable cross-border e-commerce environment for Korean consumers. This may encourage cross-border e-commerce platforms to adopt a more localized approach in their operations within South Korea, enhancing consumer protection and ensuring compliance with local laws.

11/03/2025 Logistics
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2025 Overseas Warehouse Market Outlook: Opportunities and Challenges

2025 Overseas Warehouse Market Outlook: Opportunities and Challenges

The overseas warehouse industry has rapidly developed in recent years, becoming a crucial support for cross-border e-commerce. By 2025, the overseas warehouse market is expected to continue growing due to cross-border e-commerce expansion, the prevalence of semi-managed models, and restocking in European and American markets. However, the industry also faces challenges such as rising logistics costs, short restock cycles, and intensified market competition.

07/17/2025 Logistics
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Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
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Ecommerce Firms Weigh Overseas Warehousing for Global Expansion

Ecommerce Firms Weigh Overseas Warehousing for Global Expansion

This paper delves into the overseas warehouse model, analyzing its advantages and disadvantages. Through real-world case studies, it explores which sellers are best suited to utilize overseas warehouses and what types of products are more suitable for sale through this method. The aim is to empower cross-border e-commerce sellers to make informed decisions and gain a competitive edge in the fierce market. It provides insights into optimizing logistics strategies and selecting appropriate products for overseas warehousing to enhance efficiency and profitability.

01/04/2026 Warehousing
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