The competition in North American cross-border e-commerce has reached unprecedented levels, where relying solely on price advantages is no longer sustainable. Industry players are now exploring how to leverage SHEIN's semi-managed model to achieve profit growth.
A specialized workshop titled "Warehouse + Brand Marketing: Winning with SHEIN's Semi-Managed Model" was recently held to provide breakthrough strategies for cross-border sellers. The event took place on May 20, 2025, at the 13th floor of Tower B, China Resources Land Building in Shenzhen's Nanshan District, organized by DBL.
Comprehensive Strategy Sharing
The workshop covered multiple dimensions including SHEIN's semi-managed platform operations, overseas warehouse logistics optimization, and brand marketing strategies. Elvis Zhong, SHEIN's Merchant Management Director, delivered an in-depth analysis titled "Mastering SHEIN's Semi-Managed Model: Capturing the Early Advantage," explaining platform rules and operational techniques to help sellers seize market opportunities.
Following the cancellation of the T86 Act, DBL's Chief Marketing Officer Scarlett Yu addressed how to reconstruct competitive advantages in the North American market by leveraging overseas warehouses to improve logistics efficiency and customer experience.
Brand Marketing Insights
In the brand marketing segment, He Hanqian, Customer Success Lead at Scrumball, shared practical experiences on "How Cross-Border Sellers Can Maximize Results Through Influencer Marketing," detailing effective methods to utilize social media influencers for brand expansion and sales growth.
Lin Ziming, PartnerBoost's Shenzhen Lead, further explored "How Affiliate Marketing Can Drive Sellers' Secondary Growth," analyzing the mechanisms and strategies behind affiliate marketing to help sellers expand sales channels and boost performance.
The event concluded with a networking session where participants could engage directly with speakers and fellow sellers to exchange insights about cross-border e-commerce trends.