Can Livestreaming Channel Survive Without Star Host Austin Li

Can Livestreaming Channel Survive Without Star Host Austin Li

After Luo Yonghao's departure, the 'Make a Friend' live streaming channel experienced a decline in key metrics such as sales and viewership, indicating a fading of its former top IP status. The main challenges include mediocre performance of anchors, a lack of distinctive content, and increased market competition. Transformation and innovation are crucial for the future development of 'Make a Friend'. Strengthening anchor training and exploring content innovation are necessary to remain competitive in the fierce market.

Guide to PCT Patent Applications for Crossborder Ecommerce

Guide to PCT Patent Applications for Crossborder Ecommerce

This article provides a comprehensive yet accessible introduction to PCT patent applications, explaining their definition, advantages, application stages, and procedures. A detailed checklist of required application materials is also provided. The aim is to help cross-border e-commerce businesses understand how to effectively protect their intellectual property globally through the PCT route, thereby enhancing their market competitiveness. It offers a practical guide for navigating the PCT system and leveraging it for strategic IP protection in international markets.

Can Oriental Selection Match Taobaos Live Streaming Success

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

This article deeply analyzes the five core reasons for real Etsy shops being suspended, including frequent IP changes, products not aligning with the platform's positioning, untruthful shop registration information, intellectual property issues, and initial order review failures. It provides detailed strategies for addressing each reason, guiding sellers on how to appeal and seek professional help. The aim is to assist sellers in building a safe and stable shop on Etsy, avoiding common pitfalls and navigating the platform's policies effectively.

Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon Sellers Urged to Tackle Counterfeits Safeguard Brands

Amazon listing hijacking is increasingly threatening brand sellers. Amazon protects intellectual property through measures such as Brand Registry, Transparency Program, and Project Zero. Sellers should register trademarks, monitor listings, report infringements, and differentiate their products to proactively defend their rights. By taking these steps, sellers can contribute to a healthier Amazon ecosystem and combat the negative impacts of listing hijacking. It's crucial for brands to actively protect their IP and differentiate themselves to thrive in the competitive Amazon marketplace.

Global Customs Intensify Crackdown on Counterfeit Goods

Global Customs Intensify Crackdown on Counterfeit Goods

The World Customs Organization (WCO) held a seminar in Botswana focusing on intellectual property protection, addressing emerging trends in infringement, targeting techniques, data sharing, environmentally sound destruction, and multi-agency cooperation. Through practical exercises, experience sharing, and expert advice, the seminar aimed to enhance customs enforcement capabilities, combat counterfeit and pirated goods, strengthen intellectual property protection, and build a safe and orderly market environment. This initiative seeks to fortify defenses against IP violations and promote legitimate trade.

GPT52 Fuels AI Competition in Ecommerce Risk Control

GPT52 Fuels AI Competition in Ecommerce Risk Control

OpenAI's release of GPT-5.2 signals an accelerating AI competition. Cross-border e-commerce businesses should focus on the productivity gains offered by GPT-5.2, but also be aware of the increased risk management challenges. A stable online identity, especially static residential IPs, becomes crucial for ensuring account security and business stability. Building an operational model based on AI + stable IPs is essential to stand out in the fierce market competition. This combination allows businesses to leverage AI's power while mitigating the associated security risks.