Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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Ecommerce Success Hinges on Strategic Product Selection

Ecommerce Success Hinges on Strategic Product Selection

In cross-border e-commerce, product selection is crucial for success. This article reveals the golden rules of independent station product selection, including understanding products, utilizing tools, avoiding pitfalls, tapping into niche markets, and validating demand. It also emphasizes post-selection operational strategies, focusing on both traffic generation and excellent customer service, to help you create a cross-border best-seller and establish your own brand. A strategic approach to product selection, combined with effective marketing and customer care, is key to thriving in the competitive e-commerce landscape.

01/04/2026 Logistics Encyclopedia
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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Amazon Advertisers Urged to Avoid Common ROI Pitfalls

Amazon Advertisers Urged to Avoid Common ROI Pitfalls

This article reveals four common pitfalls in Amazon on-site advertising: insufficient listing optimization, unbalanced bidding budget, excessive advertising campaigns, and premature data analysis. By deeply analyzing these issues and providing targeted solutions, it aims to help sellers avoid advertising pitfalls, achieve efficient traffic generation, and improve store performance. Focus is placed on optimizing listings before launching campaigns, carefully managing bidding strategies, consolidating campaigns for better control, and taking a measured approach to data analysis for informed decision-making. This will lead to a more effective and profitable advertising strategy.

01/05/2026 Logistics Industry Insights
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Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

Global Airline Group Pushes Tech Upgrades to Ease Air Traffic Congestion

IATA promotes innovation in aviation communication, navigation, and surveillance (CNS) technologies. It releases standards, promotes Performance-Based Navigation (PBN), and optimizes communication systems to enhance airspace efficiency and safety. These efforts aim to improve the overall flight experience by modernizing CNS infrastructure and procedures. IATA's initiatives are crucial for ensuring the safe and efficient growth of air travel, addressing challenges related to airspace capacity and operational performance. By fostering collaboration and standardization, IATA contributes to a more seamless and reliable global air transportation system.

01/07/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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Choosing the Right U.S. Overseas Warehouse: A Comparative Analysis of East Coast and West Coast Advantages

Choosing the Right U.S. Overseas Warehouse: A Comparative Analysis of East Coast and West Coast Advantages

When choosing an overseas warehouse in the U.S., both the East and West coasts have their unique advantages. West coast warehouses have favorable geographic locations and lower transportation costs, making them ideal for sellers needing quick responses. In contrast, East coast warehouses are closer to key markets, suitable for mid-to-high-end products, allowing better access to target customers.

06/24/2025 Logistics Encyclopedia
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New Opportunities in Cross-border E-commerce Logistics: The Importance and Development Trends of Overseas Warehouses

New Opportunities in Cross-border E-commerce Logistics: The Importance and Development Trends of Overseas Warehouses

Cross-border e-commerce has rapidly emerged as a significant force in foreign trade over the past few years, driving rapid developments in the logistics industry. Government plans emphasize the importance of overseas warehouses, aiming to enhance market competitiveness and service efficiency. Various aspects such as improving customs efficiency and reducing logistics costs support enterprises in establishing overseas warehousing.

07/18/2025 Logistics
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How to Choose the Right Third-party Overseas Warehouse: A Guide for Cross-border E-commerce Sellers

How to Choose the Right Third-party Overseas Warehouse: A Guide for Cross-border E-commerce Sellers

When choosing the right third-party overseas warehouse, cross-border e-commerce sellers need to clarify their needs and consider several factors, including the geographical location of the warehouse, labeling and relabeling services, Amazon self-pickup support, one-click fulfillment services, ERP systems, communication efficiency, cost transparency, and stability of the warehousing system. This comprehensive evaluation helps improve efficiency while reducing costs, ultimately maximizing profits.

07/17/2025 Logistics Encyclopedia
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