Imagine launching new products only to see them disappear into the vast ocean of online listings, unnoticed by potential buyers. For new Shopee sellers eager to gain traction, this scenario represents a frustrating challenge. However, Shopee's "Spotlight" feature (formerly known as "Boost Now") serves as a powerful tool to illuminate your products' path to visibility.
Understanding Shopee's Spotlight Feature
The Spotlight function allows sellers to temporarily position selected items at prominent locations within relevant category search results. This free promotional tool can significantly increase product exposure when used strategically.
Step-by-Step Implementation Guide
Activating the Spotlight feature requires just a few simple steps:
- Access Your Product Dashboard: Navigate to the "My Products" section within your Shopee Seller Center.
- Select Promotion Candidates: Identify products you wish to highlight and click the corresponding "Boost Now" button.
- Strategic Selection: Choose up to five items per promotion cycle. Each spotlight session lasts four hours, after which you may reselect products.
- Timing Optimization: Schedule promotions during peak shopping hours in your target markets to maximize visibility and conversion potential.
Measurable Benefits of Strategic Spotlight Use
When implemented correctly, this feature delivers multiple advantages:
- Enhanced Visibility: Spotlighted products rotate through prominent positions in category searches, dramatically increasing exposure.
- Search Algorithm Advantage: Items receive elevated ranking in "Newest" sort results, helping newer products compete against established listings.
- Storefront Priority: When customers view your shop using "Newest" sorting, previously spotlighted items maintain prominent placement.
Optimization Strategies for Maximum Impact
To extract full value from this promotional tool while avoiding common pitfalls:
- Prioritize New Listings: The feature proves most effective for introducing fresh inventory and building initial sales momentum.
- Exercise Restraint with Bestsellers: Established products generally benefit less from artificial boosting and may suffer natural ranking consequences from overuse.
- Peak Period Alignment: Research and target your specific market's high-traffic periods for promotional windows.
- Complementary Approach: View spotlighting as one component of a comprehensive strategy that includes quality optimization, competitive pricing, and compelling product presentations.
When integrated thoughtfully with other fundamental ecommerce practices, Shopee's Spotlight feature serves as an effective launchpad for new sellers seeking to establish visibility in competitive marketplaces.