Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon's Demand-Side Platform (DSP) is a robust programmatic advertising platform that allows advertisers to programmatically buy display and video ads, reaching, educating, and re-engaging potential customers both on and off Amazon. It's suitable for brands selling products on Amazon and those looking to expand their customer reach. Through retargeting and prospecting capabilities, DSP enables precise targeting of potential customers, enhancing brand awareness and driving sales.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Streamlining FBA Inventory with FNSKU

Amazon Sellers Guide to Streamlining FBA Inventory with FNSKU

FNSKU is crucial for Amazon FBA, serving for inventory management and product differentiation. Unlike ASIN/UPC, it helps prevent commingling, reduces risks, and improves operational efficiency. Using FNSKU allows sellers to accurately track their inventory within Amazon's warehouses. This ensures the correct product is shipped to the customer, minimizing errors and returns. Implementing a proper FNSKU strategy is essential for maintaining a smooth and profitable FBA business.

12/29/2025 Logistics Encyclopedia
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Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon faces supply chain challenges stemming from labor shortages, actively addressing the issues by adjusting inventory levels, increasing wages, and implementing automation. The company is committed to ensuring a positive customer experience by investing in technology and infrastructure to build a more resilient supply chain system, laying the foundation for future growth. Amazon's response strategies offer valuable insights for other businesses navigating similar challenges.

01/07/2026 Logistics Industry Insights
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Edge Logistics Boosts Sustainable Efficient Supply Chains

Edge Logistics Boosts Sustainable Efficient Supply Chains

Edge logistics decentralizes warehousing and distribution, shortening delivery times, reducing costs, optimizing inventory, and minimizing environmental impact. Successful implementation requires network optimization, data analysis, digital operations, and technology enablement. The advantages include enhanced customer satisfaction, lower operating costs, improved supply chain resilience, and increased sustainability. It offers a more responsive and efficient approach to supply chain management by placing resources closer to the point of demand.

01/16/2026 Logistics Industry Insights
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Top 20 Tools to Streamline Global Trade Operations

Top 20 Tools to Streamline Global Trade Operations

This article selects 20 essential foreign trade operation tools, covering data mining, customer communication, product selection analysis, SEO optimization, and more. It helps traditional foreign trade enterprises acquire customers accurately and empowers cross-border e-commerce sellers to operate with precision, reduce costs, and increase efficiency, ultimately winning in the global market. These tools are designed to streamline processes and improve overall performance in international trade.

01/16/2026 Customs Knowledge
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Antwerp Port Shutdown Disrupts EU Ecommerce Supply Chains

Antwerp Port Shutdown Disrupts EU Ecommerce Supply Chains

The Port of Antwerp in Belgium is facing a five-day shutdown due to strikes and holidays, potentially impacting delivery times for cross-border e-commerce shipments. Our company has activated contingency plans, actively coordinating container pickup appointments and transportation to minimize the strike's impact on cargo movement and safeguard customer interests. We are closely monitoring the situation and will provide timely updates on the latest developments.

01/16/2026 Logistics
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Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes acquired Sellercloud for $110 million, addressing gaps in its e-commerce logistics capabilities. This acquisition provides more comprehensive inventory and order management solutions, strengthening Descartes' competitive position in the market. Sellercloud's platform complements Descartes' existing offerings, enabling businesses to streamline their e-commerce operations from order placement to delivery. The integration will likely result in enhanced efficiency and improved customer experience for Descartes' clients.

01/15/2026 Logistics
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Starbucks Adjusts Prices Cuts Costs Amid Inflation Pressures

Starbucks Adjusts Prices Cuts Costs Amid Inflation Pressures

Starbucks is accelerating price increases and implementing cost control measures to address pressures from supply chain disruptions and rising labor costs. Digital transformation and efficiency improvements are long-term strategies. The pricing strategy may impact consumer reactions and the competitive landscape, requiring Starbucks to proceed cautiously and seize opportunities. The company faces challenges in balancing profitability with customer loyalty and market share in a competitive environment.

01/19/2026 Logistics Industry Insights
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Bonded Warehouses Boost Crossborder Ecommerce Growth

Bonded Warehouses Boost Crossborder Ecommerce Growth

Bonded warehouses, crucial logistics hubs for cross-border e-commerce, offer advantages such as relieving financial pressure, shortening logistics times, and enabling flexible inventory management. Businesses need to understand relevant policies to effectively utilize bonded warehouses and enhance their competitiveness in the cross-border e-commerce market. Proper utilization allows for streamlined operations and improved customer satisfaction through faster delivery and readily available stock.

01/22/2026 Warehousing
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