Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon's SKU policy adjustment significantly increases the SKU limit for new stores, encouraging a broader product listing approach. This presents both opportunities and challenges for sellers. While extensive product listings can rapidly expand market reach, they may also increase the risk of unauthorized product replication. High-quality sellers need to conduct thorough market analysis, monitor sales trends, develop unique sourcing strategies, strengthen brand building, and optimize customer service. Finding a balance between broad product listings and curated selections is crucial for success on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozons Topselling Products for Russias Holiday Season

Ozons Topselling Products for Russias Holiday Season

This article provides an OZON seller's guide to product selection for Russian holiday seasons. It focuses on key categories such as the Spring Festival, Children's Day holidays, and home decorations. The article emphasizes the importance of understanding local customs, referencing past best-selling products, and preparing inventory in advance. This helps sellers accurately grasp market opportunities and achieve sales growth in the Russian market through the OZON platform.

01/05/2026 Logistics Industry Insights
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Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

The Russian e-commerce platform OZON is experiencing rapid growth, presenting significant opportunities for Chinese sellers. This article analyzes the reasons behind OZON's rise, its market potential, and how new sellers can quickly get started. It emphasizes the importance of seizing the early-stage advantages and adopting flexible operational strategies. The article encourages sellers to actively join OZON and embark on a profitable journey in the Russian e-commerce market.

01/05/2026 Logistics Industry Insights
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Guide to Advertising on South Koreas Danawa Price Comparison Site

Guide to Advertising on South Koreas Danawa Price Comparison Site

This article provides an in-depth analysis of Danawa's advertising strategies, a leading price comparison website in South Korea. It focuses on the operation mechanism, display formats, logical rules, and advantages of its advertising center, AD SMART. Furthermore, combined with practical suggestions, this paper offers e-commerce sellers a comprehensive guide to Danawa advertising. It aims to help them precisely reach their target audience in South Korea, increase brand awareness, and boost sales. This guide offers valuable insights for effective advertising on Danawa.

01/04/2026 Logistics Industry Insights
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Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozon has significantly reduced the free storage period for bulky items to 30 days, which may increase short-term cost pressure. However, warehousing rates have been substantially lowered. Sellers need to optimize inventory management, accelerate product turnover, and flexibly adjust logistics and sales strategies to turn challenges into opportunities and achieve cost reduction and efficiency improvement. This requires proactive adaptation and strategic planning to navigate the changing landscape and maintain profitability within the Ozon ecosystem.

01/05/2026 Logistics
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Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

This article provides OZON sellers with an operational guide for the Spring Festival period. It focuses on utilizing OZON's vacation mode to flexibly manage store operations. The guide also covers how to ensure healthy store operation, improve product conversion rates, and reduce order cancellation rates through refined operational strategies, optimized logistics, and proactive communication during the holiday. Furthermore, it suggests sellers use the holiday to review past operations and prepare for OZON operations in 2023.

01/06/2026 Logistics
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Ozons Tag Optimization Guide Boosts Ecommerce Traffic

Ozons Tag Optimization Guide Boosts Ecommerce Traffic

With the removal of keywords on Ozon, tags have become crucial for traffic growth. This article provides a practical tag optimization strategy, covering the application of attributes, scenarios, and long-tail tags. Through case studies and effectiveness evaluation methods, it helps sellers increase product visibility, attract precise traffic, and succeed on Ozon. This includes understanding how to choose the right tags and monitor their performance to maximize impact and drive sales on the platform.

01/26/2026 Logistics Industry Insights
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Ozon Expands Logistics in Far East and Urals for Ecommerce Growth

Ozon Expands Logistics in Far East and Urals for Ecommerce Growth

Ozon is investing 8.5 billion rubles in customs logistics centers and fulfillment centers in the Far East and Ural regions. This aims to alleviate customs clearance issues, shorten delivery times, and support local business development. This initiative will significantly improve the logistics infrastructure in the Far East, enhance e-commerce service quality, and stimulate local economic growth. Ozon has also launched the "Made in Yakutia" showcase to help local businesses expand into the national market.

02/03/2026 Logistics
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Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Russian Ecommerce Expands for Chinese Sellers Amid Platform Shifts

Ozon platform introduces a new commission reduction policy, lowering return costs for merchants and benefiting the Russian e-commerce market. VIOMALL provides one-stop services for Chinese sellers through localized operations, including Ozon registration, supply chain support, and local sourcing distribution. This helps sellers seize opportunities in the Russian e-commerce market and achieve business growth. The article analyzes the trend of Sino-Russian cross-border e-commerce and discusses the challenges faced by sellers and corresponding strategies.

07/31/2025 Logistics Industry Insights
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Ozons Quality Certification Key for Russian Market Entry

Ozons Quality Certification Key for Russian Market Entry

This article, from a data analyst's perspective, delves into the product quality certification requirements of the OZON platform, emphasizing its importance and cost-effectiveness. It provides a detailed guide on certificate uploading procedures. The aim is to help sellers efficiently comply with regulations and expand into the Russian market, improve certification pass rates, and ultimately achieve success on the OZON platform. By understanding and implementing these guidelines, sellers can navigate the certification process effectively and gain a competitive advantage.

01/04/2026 Customs Knowledge
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