Potential high-growth categories on Ozon in 2026: Dacha supplies, local health products, small appliances, winter outdoor gear, and stress-relief DIY items. When selecting products, prioritize compliance and avoid common pitfalls. Start with small batch testing to validate market demand. Focus on identifying niche markets with less competition within the broader Russian e-commerce landscape to maximize success on the Ozon platform.
Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.
During this year's Black Friday Cyber Monday, an Amazon Advertising system bug caused abnormal ad data and budget overruns for sellers, resulting in significant losses. Amazon has responded and fixed the bug, but compensation issues remain unresolved. Additionally, display ads are undergoing policy adjustments, with the old version being removed and product activity ads being upgraded. Sellers need to closely monitor data, verify through multiple channels, adjust strategies promptly, and actively learn the new policies. Seeking legal assistance when necessary is crucial for survival in this changing landscape.
This webinar focuses on how retailers can leverage automation to address surging demand and supply chain challenges. Experts will share best practices in inventory optimization, strategies for handling Black Friday and Cyber Monday, key order management techniques, and proactive peak demand planning. The session aims to equip retailers with the knowledge to build a more resilient and efficient warehouse operation, enabling them to navigate peak seasons and improve overall supply chain performance. Learn how to optimize your warehouse for increased throughput and reduced costs.
This article analyzes five major reasons for the sharp decline in the number of Ozon platform sellers: compliance storms, increased competition, logistics bottlenecks, policy risks, and exchange rate fluctuations. Despite the challenges, the Ozon market still holds potential. It is recommended that sellers operate in compliance, focus on brand building and refined operations, and manage risks effectively to gain a foothold in the competition.
Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.
Russian e-commerce giant OZON has announced the opening of an office in Shenzhen, aiming to attract 100,000 Chinese merchants to its platform. The company plans to increase the transaction volume of Chinese goods tenfold by 2024. OZON will provide more support to Chinese sellers by improving its logistics system and optimizing services, helping them tap into the lucrative Russian e-commerce market. This move signifies OZON's commitment to facilitating cross-border trade and expanding its presence in the Chinese market.
OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.
This article details how OZON sellers can efficiently list products using the data collection feature of TongTool ERP. By registering and logging in, authorizing the store, installing plugins, collecting product data, editing information, generating drafts, and finally listing, sellers can significantly improve their listing efficiency and tap into the Russian e-commerce market. The process simplifies product uploads and streamlines the management of listings on the OZON platform via the integration with the ERP system.
This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.
