Imagine effortlessly listing vast product inventories on Russia's leading e-commerce platform OZON with just a few clicks, bypassing tedious manual processes to gain a competitive edge. This vision is now achievable through advanced ERP solutions that offer powerful data collection capabilities, enabling Chinese sellers to efficiently penetrate the Russian e-commerce market.
As OZON continues to attract international sellers, many face challenges with the platform's complex product listing procedures. Traditional spreadsheet-based methods prove inefficient and error-prone. Modern ERP systems provide an intelligent alternative, significantly simplifying information collection, editing, and upload processes, allowing sellers to focus on product selection, marketing, and customer service.
Step 1: Account Registration and Login
Sellers without existing accounts must first register with the ERP system. Existing users can proceed directly to login.
Step 2: OZON Store Authorization
- Navigate to "Basic Settings" → "Store Management" → "OZON" → "Add Store" within the ERP system.
- Configure custom store identifiers and accurately input platform account details, including Client ID and API Key obtained from OZON's backend.
- Select sub-account authorization if required and save the configuration.
- Upon successful authorization, the system automatically downloads existing product data from OZON stores, accessible under "System - Online Listings" for review and modification.
Step 3: Data Collection Plugin Installation
Before product collection, ensure the ERP data collection plugin is properly installed. Successful installation is indicated by the plugin icon appearing in the browser toolbar.
Step 4: Product Information Collection
The system offers two collection methods:
- URL Collection: Copy product links from OZON and paste them into the ERP system's collection field, then initiate the collection process.
- Plugin Collection: With the plugin installed, simply click the "Collect to ERP" button directly on OZON product pages.
Collected product information is automatically stored in the system's collection repository.
Step 5: Product Data Enhancement
Since OZON doesn't support direct draft publication, collected product information must be converted into "sales materials." This critical step requires comprehensive editing and supplementation to ensure data accuracy and compliance with OZON's specific requirements.
After data refinement, create a listing template specifying template name, applicable stores, pricing, inventory quantities, VAT information, and optional image watermark settings for various product images.
Step 6: Draft Generation and Publication
- Select prepared sales materials and generate listing drafts.
- Configure platform (OZON), store, warehouse, and template selections before proceeding.
- The system automatically matches product information. Select successfully matched items and generate drafts.
- Navigate to "Listings" → "OZON Draft Listings" to locate and publish the generated drafts.
Sellers with proprietary products can bypass the collection process by directly creating product information in the "Sales Materials" section, following identical subsequent steps.
This streamlined approach through advanced ERP solutions empowers OZON sellers with efficient product listing capabilities, significantly improving operational efficiency while minimizing errors. By leveraging these sophisticated tools, sellers can allocate more resources to strategic business development and gain competitive advantages in Russia's dynamic e-commerce landscape.