Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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Ozon Explores Crossborder Ecommerce Challenges in Russia

Ozon Explores Crossborder Ecommerce Challenges in Russia

Ozon, a leading Russian e-commerce giant, presents new opportunities for Chinese sellers. This article delves into Ozon's seven key advantages, such as zero-threshold entry, dropshipping, and a Chinese-language backend, helping sellers understand the platform's features and seize market dividends. It also reminds sellers to pay attention to platform challenges and optimize their operational strategies to tap into the blue ocean of Russian e-commerce. Focus is placed on understanding the nuances of the platform to ensure success in this emerging market.

02/12/2026 Logistics Industry Insights
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Ozon Sellers Guide to Optimizing Fulfillment Models

Ozon Sellers Guide to Optimizing Fulfillment Models

This article provides an in-depth analysis of OZON's three fulfillment models: rFBS (fulfilled by seller), FBP (fulfilled by partner), detailing their characteristics, processes, and suitable scenarios. It also outlines key steps for efficient operation on the OZON platform, aiming to help sellers choose the most appropriate fulfillment solution for their business, improve operational efficiency, and enhance customer satisfaction. The guide covers practical tips and strategies to navigate OZON's logistics and maximize sales potential in the competitive cross-border e-commerce landscape.

02/12/2026 Logistics Encyclopedia
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Ozon Marketplace Sellers Guide to Fee Optimization

Ozon Marketplace Sellers Guide to Fee Optimization

This article provides an in-depth analysis of Ozon's commission system, highlighting that commission rates vary depending on the product category and are calculated based on the seller's initial price. Ozon refunds the discount difference in the form of points, which can be used to offset commissions. Sellers need to carefully price their products to account for discounted sales and ensure profit margins. Understanding this system is crucial for optimizing costs and maximizing profitability on the Ozon platform, especially for cross-border e-commerce businesses.

02/03/2026 International Settlement
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OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
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OZON Seller App Boosts Russian Ecommerce Growth

OZON Seller App Boosts Russian Ecommerce Growth

The OZON Seller App is a powerful tool for cross-border sellers expanding into the Russian market. This article provides a detailed introduction to the app's download and installation, core functions, operational techniques, and frequently asked questions. It aims to help sellers fully leverage the advantages of mobile devices, improve operational efficiency, and succeed in the Russian market. The guide covers key aspects needed to navigate the app and optimize sales within the OZON platform, ultimately boosting business growth in Russia.

02/03/2026 Logistics Encyclopedia
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Ozon Logistics Enhances Fulfillment Efficiency and Trust

Ozon Logistics Enhances Fulfillment Efficiency and Trust

This article provides a detailed interpretation of Ozon's order shipping rules, covering key aspects such as order picking, dispatch, and delivery, while emphasizing the importance of compliance. By understanding and strictly adhering to these rules, sellers can improve logistics efficiency, reduce order cancellation rates, and ultimately gain customer trust, enhancing their store's competitiveness. Following these guidelines ensures smooth order fulfillment and contributes to a positive customer experience on the Ozon platform.

02/03/2026 Logistics
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Ozon Automates Promotions to Enhance Seller Revenue

Ozon Automates Promotions to Enhance Seller Revenue

Ozon has launched a new promotion strategy, automatically adding products with sales records in the past 30 days and sufficient stock to the Hype'n'Vibe mega-sale. Sellers can flexibly adjust participating products, quantities, and discounts. The first automatic addition will take place on July 19th, involving Hits and SUPERhits events. Hot Sale events require manual addition.

02/03/2026 Logistics
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Ozon Marketplace Tips for Smart Product Selection

Ozon Marketplace Tips for Smart Product Selection

New Ozon sellers often fail due to improper product selection. This guide provides practical tips to avoid common pitfalls, emphasizing the importance of avoiding infringing, sensitive, and restricted category products. New sellers are advised to focus on a stable and solid foundation initially. Experienced sellers can leverage data-driven approaches and diverse sourcing channels for product selection, ultimately achieving profitable growth. This helps navigate the complexities of Ozon and avoid costly mistakes, leading to a more successful and sustainable business.

02/03/2026 Logistics Industry Insights
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Ozon Sees Growth in Childrens Product Sales

Ozon Sees Growth in Childrens Product Sales

This article delves into the fulfillment process and high-profit categories within Ozon's children's product market. It details key aspects of product listing, order processing, packaging logistics, and after-sales service. The analysis highlights the market potential of high-profit categories such as branded children's clothing, educational toys, children's furniture, and maternity & baby supplies. Furthermore, it offers operational advice for sellers, including refined product selection, listing optimization, and emphasizing customer service, aiming to help them tap into the Ozon platform's potential.

02/03/2026 Logistics Encyclopedia
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