Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon launches a program offering free transfer of "prime location" pickup points, aiming to retain valuable locations and simplify the exit process for original owners. The initial locations are in cities like Moscow and Yekaterinburg, with new owners not required to pay a deposit. While franchise enthusiasm has cooled slightly, the total number of pickup points continues to grow, indicating a promising future for community e-commerce. This presents a low-cost opportunity for aspiring e-commerce entrepreneurs to enter the market.

02/03/2026 Logistics
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Russian Ecommerce Firms Wildberries Ozon Enter Global Top 10

Russian Ecommerce Firms Wildberries Ozon Enter Global Top 10

Russian e-commerce platforms Wildberries and Ozon rank among the top ten most visited globally, indicating the significant potential of the Russian e-commerce market. Wildberries is entering the Chinese market, while Ozon is taking various measures to promote growth, creating new opportunities for Chinese sellers. Understanding the characteristics of the Russian market, optimizing products, and providing high-quality service are key to success. This presents a valuable avenue for expansion and increased sales for businesses willing to adapt to the local nuances.

12/29/2025 Logistics Industry Insights
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Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
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Ozon Guide Helps New Sellers Enter Russian Ecommerce Market

Ozon Guide Helps New Sellers Enter Russian Ecommerce Market

This article provides a comprehensive practical guide for novice cross-border e-commerce sellers on opening a store on Ozon. It covers key aspects such as store registration, product selection strategies, and logistics solutions. It emphasizes the importance of enterprise qualifications, recommends testing multiple categories and high-priced products, and compares the advantages and disadvantages of cross-border and local delivery. The aim is to help sellers get started quickly, avoid risks, and efficiently tap into the Russian e-commerce market.

01/26/2026 Logistics Encyclopedia
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Ozon Adapts Store Models to Boost Russian Ecommerce Growth

Ozon Adapts Store Models to Boost Russian Ecommerce Growth

This article provides an in-depth comparison of OZON's local and cross-border stores, analyzing their advantages and disadvantages across various aspects, including registration requirements, logistics, traffic, capital, and returns. It aims to offer decision-making guidance for sellers planning to enter the Russian e-commerce market. The article emphasizes the importance of selecting the most suitable model based on individual resources, goals, and risk tolerance. It also highlights key recommendations such as a gradual approach and compliant operations to help sellers achieve success in the Russian market.

01/26/2026 Logistics Industry Insights
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Ozon Posts 630 Profit Surge Amid Russias Ecommerce Boom

Ozon Posts 630 Profit Surge Amid Russias Ecommerce Boom

Russian e-commerce giant Ozon achieved a remarkable turnaround amidst global e-commerce downturn, with profits surging 6.3 times and GMV growth reaching 64%. Their success lies in building a vibrant seller ecosystem, enhancing user repurchase rates, and capitalizing on rapid market growth. However, logistics efficiency and localized operations remain challenges. Chinese sellers should closely monitor market dynamics and adjust strategies accordingly to stand out in the Russian e-commerce market.

01/26/2026 Logistics Industry Insights
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Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon has established its first customs and logistics center in Russia, significantly improving cross-border e-commerce efficiency and reducing operating costs through streamlined processes, optimized supply chains, and technological innovation. This move is expected to attract more international sellers and buyers, further developing the Russian cross-border e-commerce market and solidifying Ozon's leading position within it. The center aims to facilitate faster and smoother transactions, making the Russian market more accessible for global businesses.

01/26/2026 Logistics
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.

12/30/2025 Logistics
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Ozon Sellers Warned to Meet Fulfillment Deadlines or Risk Suspension

Ozon Sellers Warned to Meet Fulfillment Deadlines or Risk Suspension

This article provides an in-depth analysis of OZON's inventory timeliness rules, focusing on the calculation and impact of the Late Dispatch Rate. It offers practical strategies to avoid account suspension. By understanding the rules and optimizing processes, sellers can effectively improve operational efficiency, reduce risks, and achieve sustainable growth on the OZON platform. This includes managing stock levels, adhering to shipping deadlines, and understanding the platform's performance metrics to ensure compliance and maintain a healthy seller account.

02/12/2026 Logistics
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