Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
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Ozon Sellers Guide Preventing Inventory Shortages

Ozon Sellers Guide Preventing Inventory Shortages

This article addresses the common issue of 'insufficient stock' faced by Ozon sellers. It details two efficient inventory update methods and highlights category restrictions often overlooked by new sellers. Furthermore, it provides robust pricing and inventory strategy recommendations to help sellers avoid losses and achieve healthy store growth. Focusing on practical solutions, the article aims to equip Ozon sellers with the knowledge to optimize their inventory management, reduce logistics costs, and ultimately improve profitability within the Ozon marketplace.

01/26/2026 Logistics Encyclopedia
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Shipping Surcharge Reduction Offers Over 200 Million Relief to Export Enterprises

Shipping Surcharge Reduction Offers Over 200 Million Relief to Export Enterprises

With the accelerated implementation of the export tax rebate policy, many international shipping companies are reducing shipping surcharges, expecting to relieve burdens on national export enterprises by over 200 million yuan annually. This series of measures to standardize fees will effectively address the issue of high surcharges faced by companies in the shipping sector. The government places great importance on the burdens faced by foreign trade enterprises, aiming to promote stable growth in foreign trade through lower fees, helping businesses to meet challenges and create a more transparent and fair trading environment.

07/21/2025 Logistics
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Comprehensive Analysis of Shipping Surcharges

Comprehensive Analysis of Shipping Surcharges

This article explores various surcharges in the shipping process, including fuel surcharges and currency depreciation surcharges. These additional fees vary based on market conditions, port status, and cargo characteristics. Understanding their definitions and background aids in optimizing shipping costs and decision-making.

07/18/2025 Logistics Encyclopedia
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Amazon Sellers Guide to Reducing Fees Boosting Profits

Amazon Sellers Guide to Reducing Fees Boosting Profits

This article provides an in-depth analysis of Amazon seller fees, including referral fees, subscription fees, shipping costs, and FBA fees. It offers practical strategies for managing expenses and improving profitability, helping sellers achieve success on the Amazon platform. Key areas covered include understanding fee structures, identifying cost-saving opportunities, and implementing effective pricing strategies to maximize profits. Learn how to navigate the complexities of Amazon's fee system and optimize your business for long-term growth and profitability.

09/12/2022 Logistics Encyclopedia
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Crossborder Ecommerce Faces Hidden Air Freight Fees

Crossborder Ecommerce Faces Hidden Air Freight Fees

This article delves into seven common hidden fees within international air freight quotes, including fuel surcharges, remote area surcharges, special handling fees, volumetric weight calculation discrepancies, destination port handling and storage fees, expedited processing fees, and overweight/oversized surcharges. The aim is to help cross-border e-commerce sellers mitigate logistics risks, reduce costs, and choose suitable logistics partners. By understanding these hidden costs, sellers can make informed decisions and avoid unexpected expenses in their international shipping operations.

01/08/2026 Logistics Encyclopedia
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Amazon Sellers Adopt FBA Fee Strategies to Boost Profits

Amazon Sellers Adopt FBA Fee Strategies to Boost Profits

This article delves into the structure of Amazon FBA fees, including fulfillment fees, shipping fees, and storage fees. It provides data-driven optimization strategies aimed at helping sellers reduce logistics costs and improve profitability. Through meticulous operation and continuous monitoring, sellers can gain an advantage in a highly competitive market. The analysis focuses on practical methods for minimizing expenses associated with FBA, ultimately leading to increased profit margins and a stronger competitive position for Amazon sellers.

01/23/2026 Logistics Encyclopedia
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Data Reveals Topselling Products on Ozon Marketplace

Data Reveals Topselling Products on Ozon Marketplace

A must-read for OZON sellers! This article details the 'Popular Products' feature in the OZON backend, teaching you how to analyze bestselling product data for precise product selection and operational optimization to boost sales. Master data analysis secrets to succeed in the OZON marketplace. Learn how to leverage this tool to identify trending items, understand customer preferences, and make informed decisions about inventory and marketing strategies. Improve your product visibility and maximize your sales potential on OZON.

01/04/2026 Logistics Encyclopedia
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USPS Revises Nonstandard Fees for Package Compliance

USPS Revises Nonstandard Fees for Package Compliance

The United States Postal Service (USPS) is expanding non-standard fees, impacting cylindrical, oddly shaped, and large liquid-filled packages. This new rule affects various services, including Priority Mail Express. To mitigate increased shipping costs, it's recommended to optimize package design, adjust container selection, and reduce package dimensions and weight. Choosing the most appropriate shipping service can also help minimize expenses. Businesses and individuals should review their packaging strategies to comply with the new regulations and avoid unexpected fees.

12/30/2025 Logistics
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