OZON Product Selection Guide Boosts Russian Ecommerce Success

OZON Product Selection Guide Boosts Russian Ecommerce Success

This article provides an in-depth analysis of product browsing data on the Russian e-commerce platform OZON, revealing popular categories and market demands. Combining this data with the specific characteristics of the Russian market, it offers Chinese sellers professional product selection strategy recommendations to help them succeed on the OZON platform. The analysis aims to empower sellers to identify profitable niches and optimize their product offerings for the Russian consumer base, ultimately driving sales and achieving sustainable growth within the OZON marketplace.

01/26/2026 Logistics Industry Insights
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Guide to Selling on Russias Ozon Ecommerce Platform

Guide to Selling on Russias Ozon Ecommerce Platform

This article details the process and key considerations for listing products on Ozon, a leading Russian e-commerce platform. It covers essential aspects such as qualification review, selection of product upload methods, information quality control, and the review and display stages. The aim is to help sellers efficiently and compliantly list their products successfully, thereby embarking on their Russian e-commerce journey. This guide provides practical insights for navigating the Ozon marketplace and maximizing product visibility.

01/26/2026 Logistics Encyclopedia
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Ozon Russia Outlines January Sales Strategies for Retailers

Ozon Russia Outlines January Sales Strategies for Retailers

This article delves into the characteristics of the Russian Ozon platform in January, specifically proposing five potential product categories: smart heated home goods, winter sports equipment, small appliances and personal care products, automotive supplies, and health care small appliances. It also provides practical operational strategies, including compliant operations, differentiated competition, stable supply chains, flexible cash flow, and refined operations, to help sellers seize peak season opportunities and achieve sales growth. The focus is on maximizing performance within the Ozon marketplace by leveraging seasonal demand and strategic business practices.

01/26/2026 Logistics Industry Insights
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Ozon Taps Russias Ecommerce Boom for Crossborder Sales

Ozon Taps Russias Ecommerce Boom for Crossborder Sales

Ozon, a leading e-commerce platform in Russia, presents significant market opportunities for cross-border sellers. This paper provides an in-depth analysis of the Russian e-commerce market landscape, the advantages and challenges of the Ozon platform, and proposes strategies for succeeding on Ozon Russia. The aim is to help cross-border sellers gain a better understanding of the Russian market, seize opportunities, and achieve business growth. It covers key aspects necessary for navigating the platform and maximizing potential within the Russian e-commerce sector.

01/26/2026 Logistics Industry Insights
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Ozon Adopts Tagbased Search to Boost Crossborder Ecommerce

Ozon Adopts Tagbased Search to Boost Crossborder Ecommerce

Ozon's search system is fully transitioning to tag-driven results. Cross-border e-commerce businesses need to build a tag matrix, conduct multi-account tag SEO testing, and integrate with the advertising system and visual optimization. By leveraging the benefits of this tag mechanism during its initial phase, businesses can significantly improve search traffic and conversion rates on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon has launched a Telegram bot (@ozon_seller_digest_bot) specifically for sellers, aiming to provide convenient data monitoring and operational management for cross-border e-commerce sellers. The bot automatically sends daily briefings of core store data, covering key metrics such as orders, impressions, and conversion rates, allowing sellers to quickly grasp store performance and adjust their business strategies accordingly. Users should pay attention to data timeliness and account security when using the bot.

02/03/2026 Logistics
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Ozon Reveals Peak Season Sales Trends and Strategy

Ozon Reveals Peak Season Sales Trends and Strategy

This article delves into Ozon's peak season promotion strategies, emphasizing the upgraded promotion analysis feature. This function clearly breaks down combined product card data, helping sellers accurately evaluate promotion effectiveness. It also provides a detailed interpretation of Ozon's promotion order attribution rules and proposes a combined promotion strategy using both Pay-Per-Order and Cost-Per-Click bidding. The aim is to assist sellers in achieving both traffic growth and cost control during peak season promotions.

02/03/2026 Logistics Industry Insights
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Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Marketplace announced commission rate adjustments for overseas sellers, effective August 1st (ranging from 5% to 15%). The platform is also expanding its product categories by adding 83 new ones and optimizing the exchange rate settlement mechanism by locking the rate at the time of sale. These changes aim to balance the interests of the platform and sellers, improve service quality, reduce exchange rate risks, and help sellers better predict their earnings.

02/03/2026 Logistics Industry Insights
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Ozon Global University Launches Free Crossborder Ecommerce Training

Ozon Global University Launches Free Crossborder Ecommerce Training

Ozon Global University offers a free e-commerce learning platform for overseas sellers, helping them efficiently manage their Ozon stores. The courses cover core skills such as store setup, product optimization, and promotion strategies. Supporting multilingual learning, it helps you easily tap into the cross-border e-commerce market. Learn to optimize your listings, manage your inventory, and implement effective marketing campaigns. This platform is designed to empower sellers with the knowledge and tools they need to succeed on Ozon.

02/03/2026 Logistics Industry Insights
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Ozon Conference Aims to Boost Russias Ecommerce Growth

Ozon Conference Aims to Boost Russias Ecommerce Growth

The Ozon official seller peak season marketing conference will be held in Shenzhen on September 5th, aiming to help Chinese sellers tap into the Russian e-commerce market. The conference will bring together the Ozon official team, top sellers with millions in sales, and industry leaders to interpret the latest policies, share practical experience, and provide generous prizes and interactive benefits, helping sellers seize the first opportunities in the Russian e-commerce market.

02/03/2026 Logistics Industry Insights
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