Imagine starting each morning by simply picking up your phone to receive a customized store performance report, with all key metrics clearly displayed—no computer required. This streamlined operational experience is now reality for Ozon sellers through a dedicated Telegram bot.
Ozon Seller Telegram Bot Overview
Ozon officially launched its seller-exclusive Telegram bot (@ozon_seller_digest_bot) on January 15, 2026. Designed for cross-border e-commerce merchants on the platform, this innovative tool delivers automated daily business performance summaries through Telegram, enabling sellers to quickly grasp essential metrics and adjust strategies accordingly.
Key Features Breakdown
Daily Performance Reports
The bot automatically analyzes and delivers previous day's store metrics across more than 20 critical indicators, including:
- Gross merchandise value: Reflects overall sales volume
- Product impressions: Measures merchandise visibility
- Sales quantity: Direct indicator of product performance
- Conversion rate: Evaluates product page effectiveness
- Repeat purchase rate: Indicates customer loyalty
- Price competitiveness index: Compares market positioning
- Promotional sales ratio: Assesses campaign effectiveness
- Inventory status: Provides stock level alerts
- Price fluctuations: Tracks market changes
- Platform promotions: Highlights sales opportunities
Lightweight Accessibility
Sellers can access crucial data directly through the Telegram app without repeatedly logging into the Ozon seller portal, significantly improving operational efficiency—particularly valuable for mobile work scenarios.
Official Disclaimer
Ozon emphasizes that bot-provided data serves as reference only, with the seller portal's real-time information remaining the most accurate source. Merchants should consult backend data when making significant business decisions.
Setup and Usage Instructions
- Add the bot: Search for and add @ozon_seller_digest_bot in Telegram (verify the exact username to avoid impersonators)
- Account binding: Log into the Ozon seller portal, navigate to Account Management → Telegram Reports, and complete authorization
- Receive reports: After successful binding, daily automated reports will begin appearing in Telegram
Value Proposition for E-Commerce Sellers
The bot delivers three primary benefits for cross-border merchants:
- Performance analysis: Enables quick daily business reviews and strategy adjustments
- Operational alerts: Detects anomalies in sales, conversions, or inventory to mitigate risks
- Multi-device management: Supports business monitoring during travel or off-site work
Important Considerations
- The bot provides read-only data and cannot execute orders or handle customer service
- Authorization must occur exclusively through the official Ozon seller portal
- Data latency exists—critical decisions should incorporate real-time backend metrics
This Telegram integration represents a significant efficiency tool for Ozon merchants, offering streamlined access to business intelligence that can enhance competitive positioning in the dynamic e-commerce marketplace.