SHEIN Nears 24 Billion Revenue As Fast Fashion Dominates
SHEIN, an ultra-fast fashion cross-border e-commerce platform, has rapidly risen to prominence due to its low prices, vast selection, and rapid updates. Its revenue is projected to reach $24 billion in 2022. This analysis examines SHEIN's business model, competitive landscape, company history, and core competencies. It also explores the sustainability challenges the company faces and its future prospects. The brand's success is attributed to its agile supply chain and data-driven approach, but concerns remain about ethical labor practices and environmental impact within the fast fashion industry.









