Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Crossborder Ecommerce Logistics Guide for Smes

Crossborder Ecommerce Logistics Guide for Smes

This paper provides an in-depth comparison of two logistics models for small and medium-sized cross-border e-commerce sellers: cross-border logistics agency and self-operated logistics. It analyzes the costs, risks, and benefits of each model in detail. The aim is to help sellers make informed decisions about their logistics model based on their own resources, capabilities, and business needs. This will ultimately improve operational efficiency, reduce logistics costs, and enhance market competitiveness.

11/03/2025 Logistics
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Optimizing Pallet Logistics for Efficient Shipping

Optimizing Pallet Logistics for Efficient Shipping

This article provides a comprehensive overview of pallet shipping, covering pallet type selection, size standards, wooden pallet compliance, Amazon FBA pallet specifications, and loading techniques. It aims to help readers master the key elements of pallet transportation, reduce logistics costs, and improve operational efficiency. The information includes practical guidance on ensuring compliance with regulations and optimizing pallet usage for various shipping scenarios, particularly focusing on Amazon's Fulfillment by Amazon (FBA) program.

11/03/2025 Logistics Encyclopedia
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Wildberries Raises Fees for Crossborder Sellers

Wildberries Raises Fees for Crossborder Sellers

Wildberries has increased the return fee for undelivered orders to 200 rubles and raised the security deposit for new sellers to 30,000 rubles. This aims to improve delivery efficiency and reduce fraud. Cross-border sellers need to optimize product listings, enhance customer service, improve logistics and delivery, and plan their finances to comply with the new regulations. These changes require careful consideration and adaptation by sellers operating on the Wildberries platform to maintain profitability and competitiveness.

11/03/2025 Logistics
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Maritime Solutions for Global Cargo Transportation

Maritime Solutions for Global Cargo Transportation

This article discusses the significance of maritime transportation in global trade, emphasizing the flexibility and efficiency of container shipping. As businesses increasingly demand logistics services, choosing reliable shipping companies and appropriate logistics arrangements becomes crucial.

07/23/2025 Logistics
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Customs Classification Guide for Vacuum Generators

Customs Classification Guide for Vacuum Generators

This article provides a detailed analysis of the HS customs code for vacuum generators. According to Chinese customs regulations, vacuum generators fall under the code 84141000, which includes various subtypes suitable for different functions and performances of vacuum pumps. Understanding its specific classification aids in legal and compliant trade operations. For standard vacuum generators, the code 8414100090 is generally applicable, while high-tech products must adhere to stricter regulatory requirements.

07/21/2025 Customs Knowledge
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Customs Classification Guide for Steel Products

Customs Classification Guide for Steel Products

This article discusses the classification methods of steel products in customs commodity classification, including seamless steel pipes, steel structures, screws, bolts, springs, and other steel products. Each product category has clear requirements for declaration, including name, use, material, and processing methods. Accurate classification and declaration help companies comply with regulations in international trade and enhance efficiency.

07/21/2025 Logistics Encyclopedia
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Weighting Process for External Four Cabinets

Weighting Process for External Four Cabinets

This article provides a detailed overview of the weighing process for containers during international transport, including the application procedure, the generation of VGM information, and key considerations. By understanding these steps, the aim is to assist logistics professionals in overcoming potential challenges encountered in the weighing process, ultimately enhancing work efficiency.

07/18/2025 Logistics Encyclopedia
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Cargo Loading Requirements for Container Transport

Cargo Loading Requirements for Container Transport

In container transportation, the safe loading of cargo is essential for smooth operations. This report summarizes four key requirements: 1) proper weight distribution of cargo; 2) necessary padding to protect fragile items; 3) secure fixation of cargo; 4) appropriate mixed loading to avoid contamination and accidents. Adhering to these principles will effectively reduce damage rates and ensure transportation safety.

07/18/2025 Logistics Encyclopedia
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