Amazon Launches Account Health Assurance for Sellers

Amazon Launches Account Health Assurance for Sellers

Amazon has launched the Account Health Assurance (AHA) program, offering high-rated sellers a chance to have their suspended accounts reinstated. This initiative provides dedicated support, proactive communication, and a 72-hour rescue mechanism to help sellers resolve policy issues and avoid immediate account suspension. To maintain eligibility, sellers must maintain a good Account Health Rating, respond promptly, and provide valid contact information. However, compliant operations remain crucial, as AHA is not a 'get-out-of-jail-free' card. It's a support system for those who strive to adhere to Amazon's policies.

01/06/2026 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Amazon Suspends More Sellers Ahead of Prime Day

Amazon Suspends More Sellers Ahead of Prime Day

As Prime Day approaches, Amazon is experiencing a wave of account suspensions, with many sellers' accounts being blocked and warnings about manipulating rankings frequently issued. Associated accounts, inactive stores, and infringement are high-risk factors. Sellers should operate in compliance, address warnings promptly, and avoid violations to ensure long-term development on the Amazon platform. Ignoring these issues can lead to account suspension and loss of revenue. Proactive compliance is crucial for success.

01/04/2026 Logistics Industry Insights
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Amazon Refurbished Listings Face Compliance Risks

Amazon Refurbished Listings Face Compliance Risks

Refreshing Amazon listings can give products a 'new look,' but it comes with risks. This article reveals potential issues like failed merging, infringement complaints, insufficient traffic, and account suspension. It emphasizes the importance of compliant operations and advises sellers to be cautious about refreshing listings. Avoiding violations is crucial to prevent account termination. While tempting, the potential downsides of listing refresh should be carefully considered to ensure long-term success and avoid penalties from Amazon.

12/29/2025 Logistics Industry Insights
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Wayfair Implements Mandatory Product Testing for Sellers

Wayfair Implements Mandatory Product Testing for Sellers

Recently, Wayfair has mandated product inspections for some sellers, designating BV as the inspection agency. This article confirms BV's authorized status through communication with Wayfair and reminds sellers to pay attention to platform emails and actively cooperate with inspections to avoid account suspension. Practical advice is provided on how to respond to inspection requirements, ensuring compliance and continued selling privileges on the Wayfair platform. Failure to comply may result in penalties, including account closure.

01/16/2026 Logistics Industry Insights
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Amazon Tightens Seller Compliance Rules Ahead of Q4 Sales

Amazon Tightens Seller Compliance Rules Ahead of Q4 Sales

Amazon is tightening its grip on non-compliant behavior. The new Account Health Rating (AHR) acts as a 'sword,' retrospectively examining six months of violations, potentially leading to suspension. Sellers must prioritize their 'health score,' operate in compliance, proactively self-inspect and rectify issues, and actively appeal when necessary. This is crucial for navigating the peak season safely and avoiding losses. Maintaining good account health is paramount for continued selling privileges on the platform.

01/16/2026 Logistics Industry Insights
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Dongguan Seller Wins Case Against Amazon Boosting Chinese Merchants

Dongguan Seller Wins Case Against Amazon Boosting Chinese Merchants

A major seller in Dongguan won a lawsuit against Amazon, revealing the possibility for Chinese sellers to protect their rights amidst the account suspension wave. This article analyzes the impact of the suspension wave, self-rescue methods for sellers, and Amazon's strategy of prioritizing buyers over sellers. It also explores the influence of independent websites and multi-channel strategies on the new landscape of cross-border e-commerce. Furthermore, it emphasizes the importance of a win-win relationship between platforms and sellers for a healthy and sustainable e-commerce ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

This article provides a detailed guide for Amazon European station sellers on proforma invoices. It covers how to obtain invoice templates, key points for filling them out, upload precautions, and common mistakes to avoid. Mastering these techniques can effectively improve invoice upload rates, avoid account review risks, and ensure compliant business operations. This guide helps sellers navigate the complexities of proforma invoices within the Amazon European marketplace.

01/06/2026 Customs Knowledge
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Paypal Freezes Disrupt Crossborder Ecommerce Sellers Seek Solutions

Paypal Freezes Disrupt Crossborder Ecommerce Sellers Seek Solutions

Cross-border sellers are defending their rights against PayPal account suspensions and fund freezes, highlighting the limitations of AI auditing, regulatory pressures, and issues inherited from early independent website sellers. Sellers need to strictly adhere to rules, communicate actively, diversify risks, and improve product and service quality to address these challenges. The issues reveal vulnerabilities in relying solely on one payment platform and the need for robust risk management strategies within the cross-border e-commerce landscape.

12/31/2025 International Settlement
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Paypal Policy Exempts China Sellers in Crossborder Ecommerce

Paypal Policy Exempts China Sellers in Crossborder Ecommerce

Regarding the rumor of "PayPal stopping Chinese business accounts from receiving personal transfers," it has been verified that this adjustment only involves the fee rules for the "Friends and Family" payment service. It does not directly affect the normal collection of payments for goods or services by mainland Chinese merchants through PayPal. Cross-border e-commerce sellers need not worry; existing payment methods and processes will not be affected.

12/29/2025 International Settlement
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