IATA Introduces Safety Tool to Boost Airline Performance

IATA Introduces Safety Tool to Boost Airline Performance

The International Air Transport Association (IATA) has released the I-ASC Aviation Safety Culture Survey Tool to help airlines assess, benchmark, and improve their safety culture. The tool evaluates nine key drivers, providing quantitative and qualitative data to support the development of improvement plans. It offers industry benchmarking, risk identification, global coverage, and continuous improvement tracking capabilities. This helps airlines enhance their safety performance by providing actionable insights and facilitating a proactive approach to safety management. Ultimately, the I-ASC tool aims to foster a stronger safety culture within the aviation industry.

01/05/2026 Airlines
Read More
Datadriven Guide Streamlines Bill of Lading Submissions

Datadriven Guide Streamlines Bill of Lading Submissions

This article provides an in-depth analysis of the Bill of Lading (B/L) submission process from a data analyst's perspective. It covers key aspects such as B/L type selection, information filling, cost bearer settings, and weight/volume measurement. Practical tips and recommendations are offered to help users efficiently complete B/L submissions, avoid common mistakes, and ensure smooth cargo transportation. The guide aims to enhance understanding and streamline the process for effective trade compliance and successful shipment execution.

09/28/2025 Document Interpretation
Read More
Guide to Avoiding Costly CBM Mistakes in Global Shipping

Guide to Avoiding Costly CBM Mistakes in Global Shipping

This article delves into the meaning of CBM in international logistics and the billing rules for LCL (Less than Container Load) shipping, revealing potential pitfalls in CBM-based quotations. By comparing CBM with more precise billing methods like RT (Revenue Ton) and W/M (Weight/Measurement), it provides practical advice for reducing logistics costs and helping shippers effectively control international transportation expenses. The article aims to empower shippers to understand the nuances of CBM and optimize their shipping strategies for cost efficiency.

09/26/2025 Logistics Encyclopedia
Read More
Keelung Guide Safely Packaging Large Items for Delivery

Keelung Guide Safely Packaging Large Items for Delivery

This article provides a detailed interpretation of packaging techniques and precautions for large item shipping in Keelung City. It covers aspects such as measurement and assessment, material preparation, disassembling and packaging, reinforcement processing, and clear labeling. The article emphasizes environmentally friendly material selection and waterproof/moisture-proof measures to ensure safe delivery. It guides readers through each step, offering practical advice for properly preparing large items for shipment, minimizing the risk of damage during transit and ensuring a successful delivery experience.

12/30/2025 Logistics Encyclopedia
Read More
Datadriven Tactics Boost Thailands Ecommerce Growth

Datadriven Tactics Boost Thailands Ecommerce Growth

Thailand's e-commerce market offers significant potential but faces fierce competition. InetAsia, a Bangkok-based SEO company, helps businesses improve search engine rankings, precisely target customers, and achieve sales growth through data-driven digital marketing solutions and comprehensive digital measurement. Their core strategies include focusing on relevance and authority, providing comprehensive SEO services, and leveraging big data and localized content to optimize marketing effectiveness. They understand the nuances of the Thai market and tailor their strategies to maximize ROI for their clients.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
Read More
Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
Read More
Google Ads CTR Slumping 15 Fixes to Boost Performance

Google Ads CTR Slumping 15 Fixes to Boost Performance

Struggling with low ad clicks on Google Ads? This article delves into 15 common reasons why your ads might not be showing. Covering campaign settings, keyword selection, bidding strategies, and landing page optimization, it provides a comprehensive solution to diagnose issues and optimize your campaigns. Learn how to reignite your ad engine and drive more traffic by understanding and addressing these key factors. This guide helps you pinpoint the problems and implement effective strategies for improved ad performance and increased visibility.

12/30/2025 Logistics Encyclopedia
Read More
Google Ads Unveils Advanced Keyword Strategies for Better Performance

Google Ads Unveils Advanced Keyword Strategies for Better Performance

This article analyzes Google Ads keyword allocation strategies from a data analyst perspective. It emphasizes principles such as relevance, purchase funnel segmentation, and business value orientation. The paper proposes methods like segmenting keywords, separating brand and non-brand keywords, and regularly reviewing and adjusting strategies. The aim is to help advertisers improve ad performance and ROI. By focusing on data-driven insights and practical techniques, this article provides a comprehensive guide for optimizing keyword strategies within Google Ads campaigns.

12/30/2025 Logistics Encyclopedia
Read More