Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Livestreamer Accused of False Advertising in Kumquat Sales

Livestreamer Accused of False Advertising in Kumquat Sales

Dongfang Zhenxuan is under fire for alleged false advertising regarding its Rong'an Kumquats, concerning origin, specifications, and pricing. A local representative from Rong'an challenged the claims, drawing public attention. The official response was vague, yet sales increased. This incident highlights potential issues within the live streaming e-commerce industry operating under the guise of 'supporting agriculture.' It sparks deep reflection on the industry's ethical boundaries and sustainable development.

01/07/2026 Logistics Industry Insights
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Pinduoduo Unveils Advanced Advertising Strategies for Ecommerce Sellers

Pinduoduo Unveils Advanced Advertising Strategies for Ecommerce Sellers

This article delves into two core modules of Pinduoduo advertising: Full Site Promotion and Search OCPX, revealing practical strategies for efficient campaigns. It provides a detailed explanation of the characteristics, practical techniques, and collaborative strategies of both Full Site Promotion and Search OCPX, helping merchants break through traffic bottlenecks and achieve sales growth. The article emphasizes that continuous testing and optimization are crucial for mastering Pinduoduo advertising and maximizing ROI. It offers insights to improve campaign performance and achieve better results.

12/29/2025 Logistics Industry Insights
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Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai Advertising Boosts Seller Success in Emerging Markets

Kwai, the overseas short video platform under Kuaishou, attracts numerous cross-border sellers due to its strength in emerging markets. This article analyzes the advantages of Kwai Ads, highlighting its suitability for startups, content-driven brands, mobile app developers, and e-commerce/FMCG sellers. However, it cautions high-end luxury brands and those with extremely demanding creative requirements to carefully consider their options before advertising on Kwai. Kwai's reach and engagement in these markets make it a valuable platform for specific business models, while others may find it less effective.

01/21/2026 Logistics Industry Insights
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Amazon Europe Sellers Eligible for Advertising VAT Refunds

Amazon Europe Sellers Eligible for Advertising VAT Refunds

This article reveals that some Amazon European sellers may be eligible for refunds on incorrectly charged advertising VAT. It details the relevant policies and provides a clear refund process, including steps like checking the VAT address, confirming tax deductions, and opening a case to request a refund. The aim is to help eligible sellers recover losses. It also emphasizes that advertising management fees are non-refundable. By following these steps, sellers can potentially reclaim wrongly levied VAT on their Amazon advertising spend, thereby improving their profitability in the European marketplace.

02/05/2026 Customs Knowledge
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Lean Advertising Strategies Boost ROI for Amazon Sellers

Lean Advertising Strategies Boost ROI for Amazon Sellers

This article delves into how Amazon US sellers can effectively reduce Advertising Cost of Sales (ACoS) and maximize advertising efficiency and profits by optimizing keyword strategies, budget management, ad creatives, product page design, and data analysis. It also suggests that sellers seek professional advertising services when necessary to achieve optimal results with less effort. The focus is on practical strategies for improving ad performance and ultimately driving sales and profitability on the Amazon platform.

02/05/2026 Logistics Industry Insights
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Amazon Ads Adopt 3D Framework for Datadriven Optimization

Amazon Ads Adopt 3D Framework for Datadriven Optimization

This paper introduces the Amazon Advertising Three-Dimensional Coordinate System theory. It helps sellers interpret advertising data more accurately from three dimensions: ad placement, traffic source, and category benchmark, avoiding being misled by superficial data. Through refined analysis and optimization, it enhances the performance of advertising campaigns in specific placements and traffic sources. Ultimately, it maximizes the effectiveness of advertising.

02/05/2026 Logistics Industry Insights
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Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang store advertising restrictions have become a major concern for sellers. The main reasons include outstanding advertising fees and non-compliance with advertising standards. Sellers should promptly settle fees, optimize product listings, prioritize advertising for established listings, and pay close attention to platform policies. Diversifying traffic sources through multiple channels is also crucial to overcome these challenges. Addressing these issues proactively can help sellers maintain effective advertising campaigns and sales performance on the Coupang platform.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge With Sifs New Advertising Tool

Amazon Sellers Gain Edge With Sifs New Advertising Tool

SIF Advertising Insight helps Amazon sellers understand competitor advertising strategies. By analyzing competitor campaigns, ad groups, and keywords, it infers their keywords, match types, and CPCs. This allows sellers to optimize their own advertising structure and budget allocation, seize market opportunities, and enhance competitiveness. It provides insights into competitor's ad activities, enabling data-driven decisions for improved performance and market share on Amazon. Ultimately, SIF empowers sellers to stay ahead of the competition through informed advertising strategies.

01/04/2026 Logistics Industry Insights
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