Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

Shopee Sellers Struggle with Profitability in Crossborder Ecommerce

This paper analyzes the difficulties faced by new Shopee cross-border e-commerce sellers in achieving profitability, revealing the database-driven product listing model of large Shenzhen sellers and the low-price competition strategies of Taobao-affiliated sellers. To address these challenges, the article proposes two viable profit models: high-profit margin products combined with precise advertising, and a professional store model. It emphasizes that new sellers should avoid red ocean competition and seek blue ocean markets through precise positioning and refined operations.

12/31/2025 Logistics Industry Insights
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Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Face Challenges in Sustainable Growth

Amazon Sellers Face Challenges in Sustainable Growth

This article exposes the common pitfall of chasing quick sales ('hundred orders at sunrise') in Amazon operations. Through case studies, it illustrates the risks associated with selling borderline products and employing short-sighted advertising strategies. It emphasizes that compliant operation, refined execution, continuous learning, and data-driven decision-making are crucial for Amazon success. Drawing on Zhang Yiming's epistemology, the article underscores the importance of a deep understanding of platform rules and market dynamics for long-term growth and sustainability.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Linkedin Expands Role Beyond Recruitment for Global Professionals

Linkedin Expands Role Beyond Recruitment for Global Professionals

LinkedIn is not only the world's largest professional networking platform but also a powerful tool for foreign trade B2B companies to expand their overseas business. By creating professional profiles, actively expanding networks, publishing high-quality content, proactively interacting and communicating, and utilizing advertising features effectively, foreign traders can fully leverage LinkedIn to develop overseas customers, promote their brand, and ultimately achieve business growth. It's a valuable platform for lead generation, building relationships, and establishing a strong online presence in the global market.

12/30/2025 Logistics Industry Insights
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Ebay Updates Policies for Crossborder Ecommerce Sellers

Ebay Updates Policies for Crossborder Ecommerce Sellers

This article provides an in-depth interpretation of eBay's latest operating policies, covering key adjustments such as the Time Away feature, Money Back Guarantee, advertising, backend functionalities, return and refund processes, privacy protection, and the Managed Delivery program. It aims to help eBay sellers comprehensively understand platform rules, optimize operational strategies, enhance competitiveness, and tap into the cross-border e-commerce market. This knowledge empowers sellers to navigate the platform effectively and maximize their potential for success in the global marketplace.

12/30/2025 Customs Knowledge
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Amazon Jewelry Sales Jump 200 with Ad Optimization

Amazon Jewelry Sales Jump 200 with Ad Optimization

This article analyzes the success story of Frank, an Amazon jewelry seller, revealing how he achieved a sales surge of over 200% during peak season through refined advertising operations. It details key strategies including problem diagnosis, initial optimization, granular operations, and keyword positioning. The article emphasizes the importance of understanding user needs and provides practical experience for Amazon sellers aiming to maximize sales during critical periods. It offers actionable insights into leveraging Amazon Ads for significant growth in the competitive jewelry category.

12/30/2025 Logistics Industry Insights
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Small Brands Leverage Tiktok for 100K Sales Growth

Small Brands Leverage Tiktok for 100K Sales Growth

This article reveals strategies for small brands to achieve explosive sales growth through TikTok marketing. Using the prebiotic soda brand Poppi as an example, it deeply analyzes the importance of native content creation, the use of Spark Ads advertising tools, and long-term brand building. It provides a practical guide for businesses marketing on the TikTok platform, highlighting key tactics for engaging audiences and driving conversions. Learn how to leverage TikTok's unique features to amplify your brand's reach and achieve significant revenue growth.

12/30/2025 Logistics Industry Insights
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Walmart Sellers Guide to Compliance and Appeals

Walmart Sellers Guide to Compliance and Appeals

This article provides an in-depth analysis of Walmart's 'Trust and Safety' policy, revealing three major pitfalls for sellers: counterfeit goods, false advertising, and logistics/after-sales issues. It offers effective appeal strategies, emphasizing accurate identification of violations, actionable rectification measures, and preventative commitments. The article recommends establishing a routine self-inspection mechanism, staying updated on policy changes, maintaining complete documentation, and building a long-term compliant operation system. This proactive approach helps sellers navigate Walmart's regulations and avoid penalties.

01/15/2026 Customs Knowledge
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South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea plans to revise the Electronic Commerce Act, requiring cross-border e-commerce platforms like Temu and AliExpress to appoint domestic agents in Korea to address consumer rights issues. The new regulations also cover consumer information protection and advertising standards, aiming to create a safer and more reliable cross-border e-commerce environment for Korean consumers. This may encourage cross-border e-commerce platforms to adopt a more localized approach in their operations within South Korea, enhancing consumer protection and ensuring compliance with local laws.

11/03/2025 Logistics
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