EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

Google is enforcing its EU user consent policy, limiting ads for those without Consent Mode v2. Deployment and optimization are necessary to achieve compliance and improve advertising performance. Implementing Consent Mode v2 ensures adherence to EU regulations and allows for continued data collection and personalized advertising while respecting user privacy choices. Failure to comply can result in significant limitations on advertising reach and effectiveness within the European Union. Prioritize implementation to maintain optimal campaign performance.

New Tariffs Trigger Sharp Drop in Global Shipping Rates

New Tariffs Trigger Sharp Drop in Global Shipping Rates

Recently, the SCFI freight index from the Shanghai Shipping Exchange has continuously decreased, particularly along the West and East Coast routes of the U.S., with significant rate declines. Soft demand, coupled with the upcoming implementation of new tariff policies, presents fresh challenges and uncertainties for the market. Shipping companies are closely monitoring the impact of tariffs on import prices and the economy, anticipating large-scale shifts in the supply chain.

Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

The Port of Los Angeles expects a 10% decrease in container throughput in the second half of this year, primarily due to market changes triggered by U.S. tariff policies against several countries. Despite a strong start to the year, the industry is filled with uncertainty about the future and must remain vigilant.

04/09/2025 Logistics
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Crossborder Ecommerce Sellers Hit by Holiday Slump

Crossborder Ecommerce Sellers Hit by Holiday Slump

The cross-border e-commerce industry faces declining sales and early holidays for businesses. New sellers are entering the market, while established sellers seek account reserves. Data-driven growth strategies, including product weight optimization, supply chain improvements, and risk management, are crucial for navigating this challenging period. Patience and confidence are essential for achieving profit growth. Focusing on these key areas can help businesses weather the storm and emerge stronger in the long run.

Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon recently experienced a system outage, causing a sharp drop in sales for many sellers and preventing over 12,000 users from placing orders. This article analyzes the causes and potential risks of the incident, and provides cross-border sellers with self-rescue suggestions, including diversifying sales channels, refining operations, and implementing risk warning and response mechanisms. The aim is to help sellers maintain their position in the face of market challenges.

Air Freight Rates Drop Amid Ocean Shipping Recovery

Air Freight Rates Drop Amid Ocean Shipping Recovery

Impacted by the recovery of ocean freight, air cargo prices have significantly declined, prompting retailers to accelerate their shift to ocean shipping for cost reduction. The market is exhibiting a trend towards shorter-term contracts, placing pressure on industry profitability. However, new opportunities, such as cross-border e-commerce, persist. The market is expected to gradually stabilize in the future, but short-term challenges remain, requiring flexible strategies. The drop in air freight rates is primarily driven by retailers switching to ocean freight due to lower costs.

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

Chinas Ports Lead Global Efficiency Amid Supply Chain Shifts

Chinas Ports Lead Global Efficiency Amid Supply Chain Shifts

The latest Container Port Performance Index (CPPI) reveals strong performance by Chinese ports, with Shanghai Yangshan and Ningbo ports returning to the Top 10. The report highlights the resilience of East Asian ports and the ability of Chinese ports to cope with the pandemic. Digitalization and green fuels are identified as key to port modernization. Inefficient ports pose a risk to developing countries, making investments in infrastructure and technology crucial for improvement and sustained economic growth.

01/04/2026 Logistics
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Ecommerce SEO Guide Managing URL Changes Effectively

Ecommerce SEO Guide Managing URL Changes Effectively

Modifying URLs can impact Google SEO, but is sometimes necessary for optimization. Proceed with caution and develop a plan to mitigate risks. Implement 301 redirects to guide users and search engines to the new URLs. Update internal and external links to reflect the changes. Monitor your website's performance and rankings closely after the URL modifications. By taking these steps, you can minimize the negative impact on SEO and potentially improve your website's overall performance and search visibility.

Wayfair Seller Guide Key Faqs and Strategies Explained

Wayfair Seller Guide Key Faqs and Strategies Explained

This article addresses common challenges faced by Wayfair sellers, covering product listing management, logistics and fulfillment, and tagging guidelines. It aims to help sellers better understand and navigate operational challenges, ultimately improving sales performance. The importance of meticulous operations is emphasized, including optimizing product listings, strategic pricing, participating in promotional activities, and providing excellent customer service. By focusing on these key areas, Wayfair sellers can enhance their overall performance and achieve greater success on the platform.