WCO Group Advances Trade Via Publicprivate Dialogue

WCO Group Advances Trade Via Publicprivate Dialogue

The Private Sector Consultative Group (PSCG) of the World Customs Organization (WCO) serves as a crucial platform for fostering dialogue and cooperation between the WCO and the private sector. The 47th session focused on the Revised Kyoto Convention review, performance measurement, disruptive technologies, non-negotiated tariffs, and the Framework of Standards on E-Commerce. By participating in policy development, standard setting, capacity building, and promoting collaboration, the PSCG makes significant contributions to building an efficient, secure, and sustainable global trade system.

12/30/2025 Customs Knowledge
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Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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Seven Datadriven Strategies for Efficient Lastmile Delivery

Seven Datadriven Strategies for Efficient Lastmile Delivery

This paper, from the perspective of a data analyst, delves into seven key elements for successful last-mile logistics startups: strategic focus, customer insight, performance measurement, technology enablement, crisis management, financial reserves, and humanistic care. It emphasizes the crucial role of data-driven approaches in lean operations, improving service quality, and gaining a competitive edge. Providing practical guidance for logistics entrepreneurs, the analysis highlights how data insights can optimize delivery routes, predict demand, and enhance overall efficiency in the challenging last-mile landscape.

01/19/2026 Logistics Industry Insights
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WCO Committee Outlines Global Customs Modernization Strategy

WCO Committee Outlines Global Customs Modernization Strategy

The 209th/210th sessions of the WCO Permanent Technical Committee focused on the future development of customs, discussing key issues such as e-commerce, information technology, performance measurement, and customs-business partnerships. The meetings aimed to address the challenges posed by emerging technologies and changes in the global trade landscape, building a more efficient, secure, and convenient global trading environment. Discussions centered on how customs administrations can leverage innovation and collaboration to streamline processes and enhance security in the face of evolving trade patterns.

12/30/2025 Customs Knowledge
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Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
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Global Guide to Fuel Efficiency Standards Unveiled

Global Guide to Fuel Efficiency Standards Unveiled

This tool provides an online fuel efficiency unit conversion service, supporting quick conversion between units such as kilometers per liter, liters per 100 kilometers, miles per US gallon, and miles per Imperial gallon. It aims to solve the unit conversion problems encountered by users in cross-border trade, vehicle performance evaluation, and fuel cost control, thereby improving efficiency and decision-making quality. This tool is designed to provide a convenient and accurate solution for anyone dealing with fuel efficiency calculations across different measurement systems.

01/20/2026 Logistics Encyclopedia
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