Amazon Sellers Use ABA to Boost Black Friday Traffic

Amazon Sellers Use ABA to Boost Black Friday Traffic

This article delves into how Amazon sellers can leverage ABA reports to increase the number of keywords indexed, thereby gaining more organic traffic during peak seasons like Black Friday and Cyber Monday. It analyzes the five major factors influencing keyword indexing and introduces tools like JIA ERP that help sellers efficiently analyze ABA data and optimize listings, ultimately driving sales growth. Mastering ABA data analysis is crucial for seller success on the Amazon platform. This data-driven approach allows for better visibility and improved performance.

12/31/2025 Logistics Industry Insights
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Fedex Q2 Earnings Beat Forecasts on Ecommerce Boom

Fedex Q2 Earnings Beat Forecasts on Ecommerce Boom

FedEx's Q2 earnings exceeded expectations, with net profit increasing by 4% year-over-year and adjusted EPS surpassing Wall Street estimates. Performance across departments was mixed. E-commerce drove growth in the Ground segment, while fuel prices had a significant impact. Looking ahead, key areas to watch include the global economic recovery, emerging market opportunities, and geopolitical risks. Embracing technological innovation is crucial for achieving sustainable development.

01/19/2026 Logistics
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US Manufacturing Activity Holds Steady Amid Minor Decline

US Manufacturing Activity Holds Steady Amid Minor Decline

Although the US ISM Manufacturing PMI edged down slightly in February, it remained above the 50 threshold, indicating continued expansion in the manufacturing sector. Key indicators such as new orders, production, and employment all maintained growth. Rising prices and faster delivery speeds reflect adjustments in supply and demand. Analysis suggests the manufacturing industry is developing steadily. Businesses should adapt flexibly to market changes, and the government needs to provide continuous support.

01/30/2026 Logistics Industry Insights
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Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

01/16/2026 Customs Knowledge
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Pet Industry Set for 2023 Growth Amid Investment and Innovation

Pet Industry Set for 2023 Growth Amid Investment and Innovation

The pet industry in 2023 witnessed a flourishing scene characterized by active capital, impressive performance, and upgraded standards. Capital flowed into veterinary technology, companies formed strong alliances, and overall performance generally increased. Policy standards are constantly being improved to protect pet health and welfare. The pet economy has a promising future, but it still needs to address challenges such as market competition and standardization.

02/11/2026 Logistics Industry Insights
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Amazon Sellers Face IPI Penalties Key Strategies to Avoid Fees

Amazon Sellers Face IPI Penalties Key Strategies to Avoid Fees

This article provides an in-depth analysis of Amazon's Inventory Performance Index (IPI), explaining its calculation logic, influencing factors, and consequences of low scores. It offers practical strategies to help sellers effectively manage their inventory, avoid storage limitations and high fees, improve operational efficiency, and achieve sustainable growth. The focus is on understanding the IPI and implementing actionable steps to optimize inventory performance within the Amazon ecosystem.

01/04/2026 Logistics Encyclopedia
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge With Fourstep Ad Strategy

Amazon Sellers Gain Edge With Fourstep Ad Strategy

This article provides a practical guide to Amazon advertising, detailing four key steps to building a successful campaign: categorizing products by ASIN, selecting target ASINs, building and launching the campaign, and continuously reporting and analyzing performance. By following these steps, sellers can optimize their advertising strategy, increase product visibility, and boost sales. This guide focuses on leveraging ASIN targeting for improved ad performance and better ROI.

12/29/2025 Logistics Industry Insights
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Saudi Customs Adopts WCO System to Boost Efficiency

Saudi Customs Adopts WCO System to Boost Efficiency

The World Customs Organization (WCO) is assisting the Saudi Arabian ZATCA (Zakat, Tax and Customs Authority) in developing an intelligent evaluation system to improve customs performance and facilitate trade. By implementing the WCO Performance Measurement Mechanism (PMM), Saudi Customs aims to achieve more efficient and transparent operations, contributing to the Saudi Vision 2030. This collaboration marks a significant step in the global customs modernization process.

02/05/2026 Customs Knowledge
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Taboola Helps Brands Optimize Ad Spend Via Native Ads

Taboola Helps Brands Optimize Ad Spend Via Native Ads

This article provides an in-depth analysis of Taboola's CPC billing model, offering practical budget setting recommendations and cost optimization techniques. By clarifying marketing objectives, analyzing data, and continuously monitoring performance, advertisers can maximize budget efficiency and master native advertising on the Taboola platform. The focus is on achieving optimal ROI through strategic budget allocation and continuous refinement of campaigns based on performance metrics.

01/23/2026 Logistics Industry Insights
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