Pinterest Drives Crossborder Ecommerce Growth for Brands

Pinterest Drives Crossborder Ecommerce Growth for Brands

This article delves into the significance of Pinterest in cross-border e-commerce, highlighting its potential as a visual search engine and high-conversion platform. It details a three-step approach to building an engaging Pinterest brand profile: branding your profile, publishing high-quality content, and joining communities. By implementing these strategies, cross-border e-commerce sellers can effectively increase traffic and conversion rates, ultimately driving business growth. The article provides actionable insights for leveraging Pinterest to enhance online visibility and sales performance.

01/06/2026 Logistics Industry Insights
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Independent Websites Boost Export Businesses Over B2B Platforms

Independent Websites Boost Export Businesses Over B2B Platforms

Building an independent e-commerce website is a crucial strategy for foreign trade enterprises to break free from B2B platform dependence and achieve long-term development. An independent website offers brand autonomy, diversified promotion channels, customer data ownership, and business security. It overcomes the limitations of B2B platforms, helping companies establish a sustainable competitive advantage in the global market. This approach allows for greater control over branding, marketing, and customer relationships, ultimately fostering stronger brand loyalty and increased profitability in the long run.

01/06/2026 Logistics Industry Insights
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Ihealth Wins Major US Contracts During COVID19 Testing Surge

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Andon Health experienced a sales surge during Black Friday with its iHealth test kits and secured a 1.367 billion RMB order from the US government. Its success is attributed to cultivating the local market, capitalizing on the pandemic, compliant operations, and brand building. Andon Health's experience offers valuable lessons for cross-border e-commerce sellers. Key takeaways include product selection, localization, compliance, branding, and seizing opportunities. By focusing on these areas, other businesses can potentially replicate similar success in the global market.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Guide Avoiding Pitfalls in Store Name Changes

Ebay Sellers Guide Avoiding Pitfalls in Store Name Changes

This article details the steps, potential impacts, naming rules, and techniques for renaming an eBay store. It emphasizes the need for caution when renaming and offers practical advice to help sellers create more attractive and search-engine-friendly store names, thereby increasing store visibility and sales. The guide covers key considerations before, during, and after the renaming process, ensuring a smooth transition and minimizing potential disruptions to the business. Choosing the right name is crucial for branding and attracting customers.

12/31/2025 Logistics Encyclopedia
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Shopee Expands Crossborder Ecommerce Opportunities for Sellers

Shopee Expands Crossborder Ecommerce Opportunities for Sellers

This article analyzes the opportunities and challenges of Shopee cross-border e-commerce for beginners, exposing the tactics of unscrupulous training institutions and advising newcomers to enter cautiously. It also highlights the potential of domestic e-commerce, emphasizing the importance of refined operations, content e-commerce, private domain traffic, and branding. The advice is for beginners to improve their skills first before making a choice. Entering the cross-border market requires careful consideration and preparation to avoid potential pitfalls and maximize success.

12/31/2025 Logistics Industry Insights
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Amazon Struggles to Reduce Reliance on Chinese Sellers

Amazon Struggles to Reduce Reliance on Chinese Sellers

Chinese sellers on Amazon US have achieved record sales, regaining market share. Despite challenges, Amazon's reliance on 'Made in China' remains significant. To maintain their advantage in cross-border e-commerce, Chinese sellers need to enhance their capabilities and adapt to market changes. This includes focusing on product quality, branding, and compliance with regulations. The increasing competition necessitates a shift from low-cost products to higher-value offerings and improved customer service to thrive in the evolving landscape of online retail.

12/29/2025 Logistics Industry Insights
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Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Students Increasingly Opt for International Shipping for Excess Baggage

Students Increasingly Opt for International Shipping for Excess Baggage

Flyjet provides international shipping services for personal effects, specifically addressing excess baggage issues for students and immigrants. We offer customized, one-stop solutions encompassing packing, transportation, and customs clearance, designed to support overseas living with cost-effectiveness and professional service. Our services aim to simplify the process of shipping personal belongings internationally, ensuring a smooth and hassle-free experience for individuals relocating or studying abroad.

08/21/2025 Logistics
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China Sets ¥5,000 Duty-Free Limit for Overseas Shopping

China Sets ¥5,000 Duty-Free Limit for Overseas Shopping

This article analyzes China's customs regulations regarding the duty-free allowance for personal items carried by travelers. It highlights the differing exempt amounts for resident and non-resident travelers, as well as tax rules applicable in special circumstances. Furthermore, it discusses the standards for personal use and reasonable quantities of luggage items, and the customs declaration process required when carrying items that exceed these standards.

07/28/2025 Customs Knowledge
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