Have you ever found yourself staring at Xiaohongshu's registration page, unsure where to begin? This comprehensive guide will walk you through seven simple steps to create your account and start your content creation journey. We'll also address common account-related questions to help you avoid pitfalls and grow your presence efficiently.
I. Account Registration: 7-Step Quick Start
Xiaohongshu has emerged as a leading lifestyle-sharing platform, attracting millions of users worldwide. For newcomers, the registration process might seem daunting. Below is a detailed breakdown to help you establish your account with ease.
Step 1: Download and Launch
Begin by searching for "Xiaohongshu" in your device's app store (Google Play for Android or App Store for iOS). After downloading and installing the application, launch it to access the login/registration interface. Select "Register" to initiate the process.
Step 2: Address Book Permission
Upon selecting "Register," the system will request permission to access your address book. You have two options:
- Grant Permission: Allows Xiaohongshu to recommend your account to existing contacts from platforms like WeChat. This option benefits users seeking rapid audience growth.
- Deny Permission: Maintains privacy by preventing recommendations to contacts. Ideal for users preferring organic growth through content quality.
Step 3: Enter Mobile Number
Input your mobile number in the designated field and select "Confirm." Alternatively, you may register through third-party platforms like WeChat, QQ, or Weibo by linking your mobile number.
Step 4: Verification Code
The system will send a six-digit verification code via SMS. Enter this code accurately and proceed by selecting "Confirm."
Step 5: Personal Information
Select "Enter Your Birthday" to input your date of birth using the provided selector. You may skip this step by selecting the "Skip" option in the upper right corner.
Step 6: Content Preferences
This mandatory step involves selecting content categories and creators that align with your interests. These selections help the platform customize your content feed.
- Choose relevant tags if you have specific content creation goals
- User following is optional - you may proceed by selecting "Next"
Step 7: Complete Profile
Finalize your profile by uploading a profile picture (either by taking a new photo or selecting from your gallery) and creating a username. After adjusting your profile picture, select "Next" to return to the information page. Choose an appropriate username and select "Complete" to access your new homepage.
II. Frequently Asked Questions
1. Account Management
- Multiple Accounts: Each Xiaohongshu account requires a unique mobile number. Simultaneous login across multiple devices is prohibited.
- Device Usage: While multiple accounts can operate on a single device, frequent device switching may trigger security alerts.
2. Account Verification
- Real-Name Authentication: Optional for new accounts, as each national ID can only verify one account. This doesn't affect basic functionality.
- Account Types: Both personal and business accounts require quality content for audience growth. Initial focus should be content development rather than account classification.
3. Profile and Content
- Profile Edits: Usernames may be changed weekly, bios three times weekly, while the unique account identifier can only be modified once.
- Content Removal: While individual posts may be deleted, mass deletions may negatively impact account standing. Content hiding is preferable for rebranding.
- Artificial Engagement: Purchased followers or engagement violates platform policies and risks account penalties.
- External Links: Including contact information in profiles is prohibited. Email addresses may be permitted but aren't recommended for new accounts.
By following these guidelines and focusing on authentic, valuable content creation, new users can effectively establish their presence on Xiaohongshu while adhering to platform best practices.