Guide to Leveraging Google Trends for Marketing Insights

Guide to Leveraging Google Trends for Marketing Insights

This article provides an in-depth analysis of Google Trends' features, explaining how to leverage it for refined marketing. From keyword popularity analysis and competitor discovery to market selection, Google Trends provides data support for marketing decisions. It emphasizes that data analysis tools are only a reference and should be combined with other data sources for comprehensive analysis. Using Google Trends effectively requires understanding its limitations and integrating its insights with broader market research for optimal results.

01/28/2026 Logistics Encyclopedia
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Freight Market Defies Broader Economic Trends Analyst Reports

Freight Market Defies Broader Economic Trends Analyst Reports

Armada analyst Prather pointed out at the SMC3 J meeting that a decoupling exists between the freight market and the macroeconomy. This phenomenon is primarily driven by shifts in consumer spending, optimized inventory management, the complexities of global supply chains, and technological innovations. A deeper analysis of these factors is crucial for a more accurate understanding of freight market dynamics.

01/28/2026 Logistics Industry Insights
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E2open CEO Identifies Top Trends in Logistics Industry

E2open CEO Identifies Top Trends in Logistics Industry

E2open CEO Michael Farlekas provides insights into three key trends in logistics: the challenging yet opportunistic freight economics, shifting trade patterns reflected in port throughput, and the critical importance of supply chain diversification and resilience for business survival. Companies need to embrace digital transformation, optimize operations, and strengthen risk management strategies to navigate the current landscape.

01/28/2026 Logistics Industry Insights
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Fourkites Koepke on Logistics Trends Supply Chain Resilience

Fourkites Koepke on Logistics Trends Supply Chain Resilience

In an interview, Glenn Koepke of FourKites analyzes current logistics market trends, including the current state of the market, changes in the LTL market landscape, and peak season outlook. He emphasizes the importance of digital transformation and building resilient supply chains. He also introduces FourKites' network collaboration strategy, designed to achieve end-to-end supply chain visibility, helping companies address challenges and improve efficiency. This approach aims to provide a comprehensive view, enabling businesses to proactively manage disruptions and optimize their operations in a dynamic environment.

01/28/2026 Logistics Industry Insights
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Fourkites Analyzes Key Logistics Trends and Future Challenges

Fourkites Analyzes Key Logistics Trends and Future Challenges

FourKites expert Glenn Koepke provides insights into the current state and future trends of the logistics market. He discusses changes in the LTL market landscape, challenges and opportunities in the freight economy, peak season outlook, and the importance of technological innovation and sustainability. Koepke emphasizes the need for companies to strengthen collaboration, build more resilient supply chains, and leverage FourKites' visibility solutions to navigate market challenges. He highlights the critical role of real-time data and proactive decision-making in optimizing supply chain performance and mitigating potential disruptions.

01/28/2026 Logistics Industry Insights
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US Freight Volume Shows Mixed Trends in July

US Freight Volume Shows Mixed Trends in July

According to the American Trucking Associations (ATA), July's freight volume remained unchanged from June on a seasonally adjusted basis, but increased by 4.1% year-over-year. Experts suggest this data indicates a slowdown in economic growth, but not a standstill. Freight volume in the second half of the year could be influenced by factors such as manufacturing, inventory levels, and energy prices. Full-year growth is projected to be between 3% and 3.5%, suggesting the recovery path still faces challenges.

01/28/2026 Logistics
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Retail Sales Forecasts Signal Economic and Logistics Trends

Retail Sales Forecasts Signal Economic and Logistics Trends

Retail sales forecasting is crucial for logistics. Key aspects include influencing factors, forecasting methods, and business format development. Digital transformation reshapes the supply chain, necessitating optimized forecasting to address uncertainties. Accurate predictions enable efficient inventory management, transportation planning, and resource allocation. Understanding consumer trends and economic indicators is vital for effective forecasting models. By leveraging data analytics and advanced algorithms, businesses can improve forecast accuracy and enhance their competitive advantage in the dynamic retail landscape. This leads to better decision-making and improved overall supply chain performance.

01/29/2026 Logistics Industry Insights
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Retail Sales Data Reveals Key Logistics Industry Trends

Retail Sales Data Reveals Key Logistics Industry Trends

Retail sales forecasting is increasingly important as a key indicator for the logistics industry to assess economic health. This paper analyzes the relationship between retail sales data and consumer confidence, economic activity, and tax policies. It also looks ahead to the future trends of collaborative development between the retail and logistics industries, emphasizing the significance of retail sales forecasting for logistics companies to optimize operational strategies and seize market opportunities. Accurate forecasting allows for better resource allocation, inventory management, and ultimately, improved profitability for logistics providers.

01/29/2026 Logistics Industry Insights
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Chinamiddle East Shipping Rates Key Trends and Costs

Chinamiddle East Shipping Rates Key Trends and Costs

This article provides an in-depth analysis of freight cost composition for Middle East Sea Freight DDP (Delivered Duty Paid) lines. It details key factors influencing freight rates, including cargo weight, nature, transportation mode, destination port, seasonal factors, and exchange rate fluctuations. Practical cost estimation references are provided to help you effectively control transportation costs in international trade. This guide offers insights into optimizing your shipping budget when importing or exporting goods to and from the Middle East, focusing on transparency and cost-effectiveness.

01/30/2026 Logistics
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Used Refrigerated Container Market Prices Trends and Uses

Used Refrigerated Container Market Prices Trends and Uses

This article provides an in-depth analysis of the second-hand refrigerated container market, covering price influencing factors, purchasing strategies, diverse application scenarios, and risk warnings. It serves as a detailed purchasing guide for businesses, helping them achieve cost control and efficiency improvements in the cold chain logistics sector. The analysis aims to provide practical insights for making informed decisions when considering used refrigerated containers, highlighting both the potential benefits and associated risks involved in this market.

01/30/2026 Logistics
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