Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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AI and Automation Transform Lastmile Logistics Efficiency

AI and Automation Transform Lastmile Logistics Efficiency

Last-mile logistics faces the dual challenges of efficiency and cost. By leveraging automation, smart scheduling, and digital transformation, businesses can reshape last-mile operations, improve efficiency, reduce costs, and enhance customer experience. Balancing technology with personalized service is crucial for creating exceptional customer experiences. Looking ahead, unmanned delivery, green logistics, and shared logistics will be significant trends in the evolution of last-mile delivery. These advancements promise to further optimize processes and create a more sustainable and customer-centric ecosystem.

01/15/2026 Logistics Industry Insights
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Airlines Shift to Dynamic Pricing to Boost Profits

Airlines Shift to Dynamic Pricing to Boost Profits

Airlines are reshaping their profitability models by leveraging Dynamic Pricing (DP) and Offer Management Systems (OMS). This approach overcomes the limitations of traditional pricing methods, addresses distribution challenges, and enhances both competitiveness and customer experience. By dynamically adjusting prices based on real-time demand and other factors, airlines can optimize revenue and improve overall financial performance. The integration of DP and OMS allows for more personalized and flexible pricing strategies, ultimately leading to increased profitability and a more satisfying customer journey.

01/19/2026 Airlines
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SEKO Logistics Acquires Pixior to Boost Ecommerce Reach

SEKO Logistics Acquires Pixior to Boost Ecommerce Reach

SEKO Logistics has acquired Pixior LLC to strengthen its leadership in high-end e-commerce logistics. Pixior possesses extensive experience in e-commerce fulfillment for luxury fashion brands. This acquisition will expand SEKO's warehousing and transportation capabilities on the West Coast and enable the company to offer more personalized brand experiences to its customers. The move signifies SEKO's commitment to providing premium and tailored solutions within the rapidly growing luxury e-commerce sector, leveraging Pixior's expertise to enhance its service offerings.

01/21/2026 Logistics
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Malaysia Customs Adopts Wcos Clikc Platform for Elearning

Malaysia Customs Adopts Wcos Clikc Platform for Elearning

Malaysian Customs has signed an agreement with the World Customs Organization (WCO) to introduce the CLiKC! e-learning platform. This initiative aims to enhance the professional knowledge and skills of customs officers, improve work efficiency, and promote trade facilitation. The agreement allows Malaysian Customs to install WCO e-learning courses on its servers, providing its officers with a flexible and personalized learning experience to address the increasingly complex international trade environment. This will contribute to a more competent and effective customs administration in Malaysia.

01/05/2026 Customs Knowledge
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Global Aviation Summit Tackles Retail Finance and Passenger Trends

Global Aviation Summit Tackles Retail Finance and Passenger Trends

The IATA World Financial Symposium (WFS) & World Passenger Symposium (WPS) were held jointly, focusing on aviation retail, finance, and passenger experience. Looking ahead to 2026, intelligence and sustainability are key themes. The conference explored how airlines can leverage technology and innovative financial strategies to enhance the overall travel journey and ensure long-term growth in a rapidly evolving industry. Discussions centered around creating more personalized and seamless experiences for passengers while also addressing the increasing need for environmentally responsible practices within the aviation sector.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Guide Listing Tips to Boost Sales

Ebay Sellers Guide Listing Tips to Boost Sales

This article provides a detailed guide on listing products on eBay, covering crucial steps like optimizing product titles, uploading images, filling in attributes, setting prices, and configuring shipping costs. It also delves into the unique advantages of the eBay platform, such as its fair ranking algorithm, personalized experience, and ease of cross-border transactions. The aim is to help new sellers quickly get started and tap into the overseas market. This guide provides practical advice for navigating the eBay marketplace and maximizing sales potential.

01/07/2026 Logistics Encyclopedia
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Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Launches Shoppable Shortform Video Platform Inspire

Amazon Inspire is a short-form video and photo shopping platform designed to provide users with a new shopping experience through personalized recommendations and convenient interaction. Users can browse short videos and photos to gain shopping inspiration and directly purchase related products on Amazon. Inspire is currently only available on the Amazon mobile app and is in its early stages, but its potential should not be underestimated. It aims to revolutionize how users discover and purchase products by leveraging the engaging nature of short-form content.

01/05/2026 Logistics Industry Insights
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OZON Sellers Boost Conversions with Optimized JSON Size Charts

OZON Sellers Boost Conversions with Optimized JSON Size Charts

This article delves into the necessity of creating OZON size chart JSONs. It details how to use the OZON size chart constructor to create personalized size charts. The article also compares the advantages and disadvantages of JSON size charts versus image-based size charts. The goal is to help sellers improve user experience, reduce return rates, and increase conversion rates, ultimately achieving greater success on the OZON platform. By providing accurate and easily accessible size information, sellers can build trust and encourage purchase decisions.

01/05/2026 Customs Knowledge
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Aviation Data Transforms Airport Car Rental Market

Aviation Data Transforms Airport Car Rental Market

This paper delves into how aviation data is reshaping the airport car rental industry by optimizing operations, enhancing customer experience, and driving innovation. It analyzes the application of aviation data in inventory management, demand forecasting, and personalized services. The paper also explores industry trends such as shared mobility, coopetition, and sustainable development, revealing a data-driven future. Aviation data empowers car rental companies to better understand customer travel patterns, predict demand fluctuations, and offer tailored solutions, ultimately leading to increased efficiency and customer satisfaction.

01/07/2026 Logistics Industry Insights
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