Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Brands Tap Influencer Marketing to Engage Vietnams Gen Z

Vietnam presents a significant market opportunity, with the younger generation driving consumption. This article analyzes Vietnamese social media platforms and user behavior, revealing the current state and trends of influencer marketing in Vietnam. Through a case study of Tempo APP promotion, it demonstrates the effectiveness of influencer marketing in boosting brand awareness and increasing downloads. This provides valuable insights for brands seeking to capitalize on the Vietnamese market.

12/31/2025 Logistics Industry Insights
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Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Affected by the global online consumption slowdown, TikTok has lowered its annual revenue target to approximately $10 billion, primarily due to hindered growth in advertising and e-commerce. The company is undergoing business restructuring, with the North American General Manager reassigned to oversee TikTok Shop. Despite facing challenges, TikTok leads in US advertising revenue and is actively developing its e-commerce business. Its future development is worth watching.

12/31/2025 Logistics Industry Insights
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US Retail Imports Hit Record As Supply Chain Strains Continue

US Retail Imports Hit Record As Supply Chain Strains Continue

US retail imports continue to rise, driven by shifting consumption patterns and economic stimulus. The supply chain faces challenges like port congestion and capacity constraints. Retailers need to proactively respond by optimizing supply chain management. The government should strengthen port infrastructure and coordination to ensure the healthy development of the retail industry. These measures are crucial to alleviate current pressures and ensure the continued flow of goods to meet consumer demand.

01/19/2026 Logistics
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US Retail Sector Defies Challenges Projects Growth

US Retail Sector Defies Challenges Projects Growth

U.S. retail sales saw a modest increase in June, but consumer spending growth is slowing. E-commerce remains strong, with sectors like healthcare and electronics experiencing growth, while furniture and building materials declined due to the housing market. Experts believe consumers are cautiously optimistic, allowing the retail industry to avoid a recession. The second half of the year requires attention to online-offline integration, personalized customization, sustainable consumption, and technological innovation.

01/19/2026 Logistics Industry Insights
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US Manufacturing Boom Offsets Consumer Spending Worries

US Manufacturing Boom Offsets Consumer Spending Worries

Amidst sluggish consumption, manufacturing is emerging as a key driver of economic recovery. Factors such as global supply chain restructuring, technological innovation and industrial upgrading, and supportive government policies are fueling this resurgence. However, the manufacturing sector faces challenges, requiring increased investment in technological innovation, talent development, diversification of markets, and strengthened supply chain management. While manufacturing is vital, a full economic recovery ultimately hinges on a rebound in consumer spending.

01/21/2026 Logistics Industry Insights
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Warehouses Adopt Energy Efficiency to Cut Costs Reduce Emissions

Warehouses Adopt Energy Efficiency to Cut Costs Reduce Emissions

This paper explores various strategies for reducing electricity costs in warehouses, including leveraging IoT technology, energy recovery, equipment optimization, lighting upgrades, solar energy integration, demand response program participation, and lean design principles. By comprehensively applying these methods, businesses can significantly lower operating expenses, achieve energy conservation and consumption reduction, and promote the greening of the supply chain. The strategies aim to create a more sustainable and cost-effective warehouse operation.

01/29/2026 Warehousing
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Jim Beam Pauses Production Amid Whiskey Industry Slump

Jim Beam Pauses Production Amid Whiskey Industry Slump

Jim Beam's announcement to halt main line production reflects the multiple challenges facing the American whiskey industry: declining consumption, trade barriers, and inventory buildup. The industry needs to proactively address shifting consumer trends, overcome trade obstacles, innovate brand strategies, and strengthen industry collaboration to navigate the crisis and rebuild its former glory. This includes adapting to changing tastes, finding new markets, and managing existing stock effectively to ensure long-term sustainability.

01/30/2026 Logistics Industry Insights
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US Rail Freight Sees Carload Drop Amid Container Growth

US Rail Freight Sees Carload Drop Amid Container Growth

The US rail freight market presents a mixed picture: traditional carload freight volumes have declined sharply, down 13.6% year-over-year, while container traffic has bucked the trend, increasing by 2.3%. Key drivers include economic restructuring, consumption upgrades, changes in global trade patterns, energy structure adjustments, and the rise of e-commerce. Railway companies need to actively embrace change by expanding container business, optimizing carload freight operations, and strengthening technological innovation.

01/30/2026 Logistics
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US Consumer Demand Defies Warehouse Slowdown

US Consumer Demand Defies Warehouse Slowdown

US wholesale and retail inventories have diverged post-pandemic, influenced by shifts in consumption patterns, imports, and supply chain dynamics. This divergence suggests a potential 'new normal' for inventory management. Businesses need to adopt flexible strategies to navigate these evolving inventory landscapes, considering factors like changing consumer demand, global supply chain disruptions, and the overall economic outlook. Adapting to this new reality is crucial for maintaining competitiveness and optimizing inventory levels.

02/04/2026 Logistics Industry Insights
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Tokopedia Expands Into Indonesias Muslim Lifestyle Sector

Tokopedia Expands Into Indonesias Muslim Lifestyle Sector

Indonesian e-commerce giant Tokopedia launched Tokopedia Salam, a Muslim-focused channel offering Halal-certified products, Islamic financial services, and charitable donations. Future plans include the introduction of Hajj pilgrimage packages. This move aims to cater to the consumption needs of Indonesia's large Muslim population and capitalize on the growing trend of Southeast Asia's tech startup ecosystem. By launching this channel, Tokopedia seeks to gain a competitive advantage in the market.

02/11/2026 Logistics Industry Insights
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