In Indonesia, where over 200 million people identify as Muslim, e-commerce giant Tokopedia has unveiled a specialized shopping channel called Tokopedia Salam. The platform aims to provide comprehensive products and services compliant with Islamic principles.
Tokopedia Salam represents more than just a product aggregation. Market research revealed that over 80% of users require halal-certified food products, while 85% seek Muslim-friendly fashion items. The platform carefully curates halal-certified offerings across food, beverages, fashion, and beauty categories, eliminating concerns about religious compliance for Muslim shoppers.
Comprehensive Services for Muslim Lifestyle Ecosystem
Beyond physical goods, Tokopedia Salam offers diverse services to create a complete Muslim lifestyle ecosystem. Users can access Sharia-compliant financial products such as mutual funds for ethical investing. The platform also facilitates charitable donations and plans to introduce umrah pilgrimage packages in the future.
Capitalizing on Southeast Asia's Growing Muslim Market
The launch aligns with broader trends in Southeast Asia's tech startup ecosystem, where companies increasingly cater to Muslim consumers through Islamic fintech services and halal-certified travel offerings. Tokopedia Salam positions the company to gain competitive advantage in this rapidly developing market segment.