Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.

01/05/2026 Logistics Industry Insights
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Tiktok Fuels Social Commerce Boom Reshaping Retail Trends

Tiktok Fuels Social Commerce Boom Reshaping Retail Trends

This article analyzes the marketing power of the #TikTokMadeMeBuyIt hashtag, exploring how brands can effectively market through viral videos, Key Opinion Leaders (KOLs), and differentiated products. It highlights the significant impact of User-Generated Content (UGC) in driving sales and building brand awareness within the TikTok ecosystem. The analysis also points out potential risks associated with relying solely on viral trends and discusses future trends in TikTok marketing and social commerce, emphasizing the importance of authenticity and long-term engagement strategies.

01/05/2026 Logistics Industry Insights
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Datadriven Tactics Boost Ebay Sales in Australia

Datadriven Tactics Boost Ebay Sales in Australia

This article provides an in-depth analysis of the Australian eBay market, covering consumer demographics, market position, and exposure methods. It emphasizes a data-driven product selection strategy, including focusing on best-selling categories, analyzing competitors, evaluating product competitiveness, and localized operations. Sellers should leverage product selection tools for market analysis, combining local market conditions with their own circumstances to choose appropriate products. By understanding these nuances, sellers can optimize their offerings and improve their chances of success within the Australian eBay landscape.

01/05/2026 Logistics Industry Insights
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Amazon Sellers See GMV Double with Managed Services

Amazon Sellers See GMV Double with Managed Services

This article explores the operational challenges faced by Amazon sellers and introduces how Easoon Cross-border Agency Operations services help sellers break through growth bottlenecks and achieve profit leaps. Through case studies, it demonstrates Easoon Cross-border's significant achievements in increasing store GMV and rescuing slow-moving products. It also summarizes the key considerations for choosing an agency operations provider, providing a reference for Amazon sellers. It highlights the potential benefits of outsourcing Amazon operations to improve sales and efficiency.

01/05/2026 Logistics Industry Insights
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Malawi Customs Enhances Trade Compliance Through Improved Classification Training

Malawi Customs Enhances Trade Compliance Through Improved Classification Training

The Malawi Revenue Authority, in collaboration with the World Customs Organization and the Common Market for Eastern and Southern Africa, conducted advanced Harmonized System training. This initiative aimed to enhance the commodity classification skills of customs officers, with a focus on tariff classification for pharmaceuticals, food products, and general-purpose parts. The goal was to improve the accuracy and consistency of commodity classification, ensuring correct tax collection and accurate trade data statistics. This contributes positively to trade facilitation and economic development in Malawi.

01/05/2026 Customs Knowledge
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Lowes Supply Chief Shares Retail Optimization Strategies

Lowes Supply Chief Shares Retail Optimization Strategies

Lowe's SVP of Supply Chain Execution, Margi Vagell, shares five key insights for optimizing retail supply chains: prioritize people to serve the “dual customer,” continuously optimize the network, balance diverse customer needs, standardize processes for automation, and build cross-functional relationships. These insights offer a practical guide for retailers seeking to build exceptional supply chains. Vagell emphasizes the importance of understanding both the end consumer and the internal teams involved in delivering products, highlighting a people-centric approach to supply chain excellence.

01/08/2026 Logistics Industry Insights
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Conagra Brands Rebounds from Supply Chain Challenges

Conagra Brands Rebounds from Supply Chain Challenges

Conagra Brands is working to restore production and combat inflation after experiencing supply chain challenges. The company is focusing on improving service levels, increasing inventory, and making strategic investments. Efforts are underway to enhance supply chain resilience, modernize production lines, and optimize the manufacturing footprint. These initiatives aim to address future challenges and opportunities, ultimately providing consumers with a more reliable supply of products. The company is prioritizing long-term solutions to navigate the current economic climate and ensure consistent product availability.

01/08/2026 Logistics Industry Insights
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Amazon Boosts Visual Search to Rival Google

Amazon Boosts Visual Search to Rival Google

Amazon significantly upgraded its visual search capabilities, including image suggestions in the search bar, image keyword search, similar recommendations, video search, and circle search. This aims to enhance user experience and challenge Google's dominance in search, particularly in visual and e-commerce search technologies. The upgrade directly competes with Google and seeks to improve user engagement and retention on the Amazon platform. The new features provide more intuitive and efficient ways for users to find products they are looking for using visual cues.

01/08/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Focus on Faster Delivery Times

Crossborder Ecommerce Firms Focus on Faster Delivery Times

Cross-border logistics efficiency is affected by various factors, including logistics methods, transportation distance, and customs clearance efficiency. This article provides an in-depth analysis of the timeliness of different logistics methods and offers strategies to optimize cross-border logistics efficiency. The aim is to help cross-border e-commerce sellers improve customer satisfaction and gain a competitive edge in the market. By understanding and implementing these strategies, businesses can streamline their operations and deliver products to customers faster and more reliably.

01/08/2026 Logistics
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