Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon's Demand-Side Platform (DSP) is a robust programmatic advertising platform that allows advertisers to programmatically buy display and video ads, reaching, educating, and re-engaging potential customers both on and off Amazon. It's suitable for brands selling products on Amazon and those looking to expand their customer reach. Through retargeting and prospecting capabilities, DSP enables precise targeting of potential customers, enhancing brand awareness and driving sales.

01/04/2026 Logistics Encyclopedia
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Guide to Optimizing Taobao Product Videos for OZON Sellers

Guide to Optimizing Taobao Product Videos for OZON Sellers

This article details how OZON sellers can download product videos from platforms like Taobao. It provides optimization strategies tailored for the OZON platform, including Russian subtitle translation and video editing, aiming to help sellers improve product conversion rates and enhance market competitiveness. The article also emphasizes copyright issues and platform regulations, ensuring sellers adhere to guidelines while leveraging video content to boost sales on OZON.

12/30/2025 Logistics Encyclopedia
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Etsy Q3 Growth Slows As Seller Profits Decline

Etsy Q3 Growth Slows As Seller Profits Decline

Etsy's Q3 earnings reveal stable revenue, but sellers face squeezed profit margins and increased competition. The platform addresses these challenges by enhancing user experience, expanding internationally, empowering sellers, and fostering continuous innovation. Sellers are advised to optimize products, improve service, implement effective marketing, control costs, and diversify operations to succeed on the Etsy platform. This includes focusing on unique product offerings and building a strong brand identity.

11/01/2025 Logistics Industry Insights
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Ebays Crossborder Ecommerce Key Pros and Cons

Ebays Crossborder Ecommerce Key Pros and Cons

This article provides an in-depth analysis of the advantages and disadvantages of the EBay cross-border e-commerce platform. It details its strengths in customer support, entry requirements, and pricing methods. It also highlights challenges related to payment methods, store rating systems, and language interface. The aim is to help sellers gain a comprehensive understanding of the EBay platform and make more informed decisions about joining.

01/04/2026 Logistics Encyclopedia
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Tiktok Creators Seek Solutions for Low Video Views

Tiktok Creators Seek Solutions for Low Video Views

This article delves into the common reasons for zero views on TikTok videos, covering hardware and network environment, content quality, and platform factors. It provides corresponding diagnostic and optimization strategies aimed at helping creators overcome these challenges, increase video exposure, and ultimately achieve success on the TikTok platform. The analysis helps identify potential issues and offers practical solutions to improve video performance and reach a wider audience.

01/06/2026 Logistics Encyclopedia
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Maersk Expands Ecommerce Logistics to Cut Costs Boost Efficiency

Maersk Expands Ecommerce Logistics to Cut Costs Boost Efficiency

Maersk upgrades its e-commerce logistics solutions, providing end-to-end services. Through platform operations, resource integration, and customized solutions, it helps businesses reduce logistics costs, improve efficiency, enhance customer experience, and expand into global markets, strengthening their competitiveness. This solution covers aspects from e-commerce platform integration and last-mile delivery to cross-border delivery. It aims to help companies optimize e-commerce logistics and achieve sustainable development.

09/28/2025 Logistics
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Walmart Sellers Adopt Data Tools for Black Friday Prep

Walmart Sellers Adopt Data Tools for Black Friday Prep

JiaPlus ERP for Walmart platform launches new features to help sellers efficiently manage stores, optimize listings, monitor hijackers, and improve customer experience, thereby converting traffic into sales during Black Friday. The platform offers unified product/order management, listing quality optimization, 24-hour hijacker monitoring, and automatic price adjustments. These features comprehensively enhance operational efficiency and sales performance for Walmart sellers, allowing them to maximize their potential during the peak shopping season.

01/04/2026 Logistics Industry Insights
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Amazon Launches Creator Connection to Boost Seller Sales

Amazon Launches Creator Connection to Boost Seller Sales

Amazon Creator Connection is a platform that connects sellers with off-Amazon creators, empowering sellers to expand traffic and boost sales by setting their own commissions and leveraging external resources. This article details the advantages and usage of this feature, comparing it with Amazon Associates. The aim is to help sellers seize this opportunity and achieve performance growth by effectively utilizing off-platform marketing strategies and collaborations with creators.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Face Risks in Counterfeit Goods Trade

Ebay Sellers Face Risks in Counterfeit Goods Trade

This article delves into the risks and opportunities associated with selling counterfeit products on eBay, revealing the legal risks and platform penalties behind high profits. It explores the 'survival' tactics for counterfeit sellers but also proposes feasible suggestions for transitioning to genuine or unbranded products. The aim is to help sellers achieve compliant and sustainable development on the eBay platform by mitigating risks and exploring alternative business models.

01/04/2026 Customs Knowledge
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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