Amazon Tightens Seller Compliance Rules Ahead of Q4 Sales
Amazon is tightening its grip on non-compliant behavior. The new Account Health Rating (AHR) acts as a 'sword,' retrospectively examining six months of violations, potentially leading to suspension. Sellers must prioritize their 'health score,' operate in compliance, proactively self-inspect and rectify issues, and actively appeal when necessary. This is crucial for navigating the peak season safely and avoiding losses. Maintaining good account health is paramount for continued selling privileges on the platform.









