Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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Amazon Patent Disputes Neutral Evaluation Offers Resolution

Amazon Patent Disputes Neutral Evaluation Offers Resolution

Are Amazon sellers frequently losing patent infringement complaints? This article delves into common misconceptions surrounding patent complaints, providing a detailed explanation of Amazon's Neutral Evaluation process and its advantages. Learn how to effectively protect your rights and expose infringers. We offer a step-by-step guide on initiating a Neutral Evaluation, safeguarding your intellectual property and ensuring your patents are no longer vulnerable. This helps sellers understand the process and leverage it to defend against unwarranted patent infringement claims on the Amazon platform.

01/04/2026 Customs Knowledge
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Amazon Sellers Urged to Fix Listing Titles for Higher Traffic

Amazon Sellers Urged to Fix Listing Titles for Higher Traffic

This article delves into common issues in Amazon Listing title optimization, such as the misuse of punctuation, singular/plural keyword selection, and difficulties in keyword choice, providing corresponding solutions. It emphasizes that title optimization should balance buyer readability and search engine algorithms. Selecting relevant, high-search-volume keywords and strategically placing them is crucial to improve product visibility and traffic. The article offers practical advice for optimizing titles to attract more potential customers and increase sales on the Amazon platform.

01/04/2026 Customs Knowledge
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Ebay Simplifies Address Updates for Crossborder Sellers

Ebay Simplifies Address Updates for Crossborder Sellers

This article provides a detailed guide on how to change your registered address on eBay, including step-by-step instructions and important considerations. It also outlines the eBay store registration process and offers practical tips for new sellers. This information aims to help sellers easily start their cross-border e-commerce journey, resolve issues related to changing their registered address, and successfully conduct business on the eBay platform. The guide is designed to alleviate the confusion and difficulties encountered when modifying registration details.

01/04/2026 Logistics Encyclopedia
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Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon's sudden termination of the third-party brand licensing program has left many sellers facing inventory glut. This decision may be related to antitrust investigations, controversies surrounding Amazon's own brands, and the platform's ecosystem balance. While this presents opportunities for ordinary sellers, they need to strengthen brand building, diversify operations, and pay close attention to platform policies to thrive in cross-border e-commerce. The change emphasizes the importance of independent branding and adaptability for sellers navigating the evolving Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Improve Customer Satisfaction Through Better Communication

Ebay Sellers Improve Customer Satisfaction Through Better Communication

This article details various communication channels available to eBay sellers for interacting with buyers, including the eBay messaging system, phone communication (used cautiously), and contacting eBay customer support. It provides practical tips for improving communication efficiency and highlights communication taboos to avoid. The aim is to help sellers build strong customer relationships, enhance customer satisfaction, and ultimately drive sales growth on the eBay platform. By mastering effective communication techniques, sellers can foster trust and loyalty, leading to a more successful eBay business.

01/04/2026 Logistics Encyclopedia
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Tiktok Challenges Facebook for Marketing Dominance

Tiktok Challenges Facebook for Marketing Dominance

TikTok's rapid growth poses a challenge to Facebook, but data suggests Facebook's user base remains twice the size of TikTok's. Most users utilize both platforms. Marketers should avoid pitting them against each other and instead adopt an omnichannel strategy. Tailoring content based on target audience and platform characteristics is crucial for more effective marketing across both platforms. This differentiated approach allows for reaching a broader audience and maximizing campaign impact by leveraging the unique strengths of each social media channel.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Keyword Optimization Tips

Ebay Sellers Boost Sales with Keyword Optimization Tips

This article provides an in-depth analysis of eBay keyword optimization methods, covering aspects from current situation analysis and precise keyword selection to clever keyword combination, title optimization, and testing & evaluation. It offers a comprehensive optimization strategy to help you navigate platform rules, increase product exposure, and boost sales. The importance of detail is emphasized, assisting sellers in standing out in the fierce market competition. This guide aims to equip sellers with the knowledge and tools needed for successful eBay keyword management.

01/04/2026 Logistics Encyclopedia
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Guide to Optimizing Sales with Coupangs CGF Programs

Guide to Optimizing Sales with Coupangs CGF Programs

This article provides a detailed introduction to the registration process for Coupang CGF/CGF Lite links, the differences between CGF/CGF Lite and self-fulfillment, and important audit considerations. It emphasizes key aspects such as product names, images, logistics information, and battery reports, aiming to help sellers quickly get started with CGF/CGF Lite and boost sales. The guide offers practical advice to navigate the registration process efficiently and avoid common pitfalls, ultimately leading to increased visibility and sales on the Coupang platform.

01/04/2026 Logistics Encyclopedia
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