Amazon Sellers Optimize Sponsored Ads for Higher ROI

Amazon Sellers Optimize Sponsored Ads for Higher ROI

This article provides an in-depth analysis of Amazon Sponsored Ads' operational mechanisms, comparing the advantages and disadvantages of automatic and manual campaigns. It emphasizes the importance of advertising in the competitive Amazon marketplace. By implementing sound advertising strategies, sellers can effectively increase product visibility and conversion rates, achieving long-term growth. The article explores key aspects of campaign management and optimization to maximize ROI and drive sales within the Amazon ecosystem.

01/06/2026 Logistics Encyclopedia
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WCO Publishes 2022 HS Explanatory Notes for Trade Classification

WCO Publishes 2022 HS Explanatory Notes for Trade Classification

The World Customs Organization (WCO) has released the 2022 edition of the Harmonized System Explanatory Notes (HSEN) in print. This provides practical guidance on technical descriptions and classification of goods, serving as the official interpretation of HS codes. Purchase of the print version includes amendment supplements. An online subscription option is also available through the WCO Trade Tools platform. As a global leader in customs affairs, the WCO assists trade professionals in accurate customs clearance.

01/05/2026 HS Code Query
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Shippers and Carriers Strengthen LTL Partnerships for Growth

Shippers and Carriers Strengthen LTL Partnerships for Growth

In an interview, Kevin Huntsman, President of Mastio & Company, shares insightful perspectives on the Less-Than-Truckload (LTL) market and the relationships between shippers and carriers. He emphasizes that technological innovation, mutually beneficial collaboration, and sustainable development are crucial for the future of the LTL market. He suggests that companies should proactively embrace change, strengthen partnerships, and enhance the resilience and sustainability of their supply chains to collectively welcome the future of the LTL market.

01/07/2026 Logistics Industry Insights
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Airline Industry Kpis Highlight Key Financial Trends

Airline Industry Kpis Highlight Key Financial Trends

This webinar focuses on the latest quarterly financial performance of airlines, providing in-depth analysis of key financial indicators and forecasting industry trends. It aims to offer comprehensive financial insights to industry professionals, enhancing decision-making, expanding networks, and jointly promoting the prosperity and development of the aviation industry. Key areas of focus include regional revenue growth, profitability, balance sheet health, yield trends, aviation fuel price volatility, lease rates, and aircraft order backlogs.

01/28/2026 Logistics Industry Insights
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WCO Committee Resolves Commodity Classification Issues at 53rd Meeting

WCO Committee Resolves Commodity Classification Issues at 53rd Meeting

The World Customs Organization (WCO) released the decisions of the 53rd session of the Harmonized System Committee, including commodity classification decisions and revisions to the Explanatory Notes and Compendium of Classification Opinions of the Harmonized System. This provides authoritative guidance on commodity classification for businesses, helping to reduce trade risks. The updates are crucial for accurate HS code determination and compliance with international trade regulations, ultimately facilitating smoother customs clearance and minimizing potential penalties.

01/26/2026 HS Code Query
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Ecommerce Success Requires Time Debunking overnight Myths

Ecommerce Success Requires Time Debunking overnight Myths

This article reveals the reality of e-commerce entrepreneurship, debunking the myth of overnight riches. By analyzing the operational challenges faced by both large-scale sellers and small-to-medium-sized sellers, it highlights the importance of profit calculation, cost control, and refined operational strategies. The article emphasizes that e-commerce entrepreneurship requires a grounded approach, choosing a suitable 'small but beautiful' model, and adhering to principles of diligence, patience, hard work, and integrity.

02/12/2026 Logistics Industry Insights
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Documentary Explores Chinese Migrations Cultural Legacy in Cuba

Documentary Explores Chinese Migrations Cultural Legacy in Cuba

The first episode of the documentary "Journey to the East" focuses on the wave of Chinese immigration to Cuba in the 19th century. It showcases the close connection between the Chinese immigrants and their homeland, and their significant contribution to the construction of Cuban national identity. The documentary, co-produced by the Chinese-funded American Hummingbird Cultural Tourism Group, presents a vivid picture of cultural and tourism cooperation between China and Cuba.

02/11/2026 Logistics Industry Insights
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Dejiali Group Expands Henans Belt and Road Trade in Southeast Asia

Dejiali Group Expands Henans Belt and Road Trade in Southeast Asia

Li Mingxian, Executive Chairman of the Henan Federation of Overseas Chinese Entrepreneurs and Chairman of Dejiali Group, led a delegation to Laos and Thailand. The visit aimed to strengthen connections with overseas Henan business associations, explore local markets, and promote the connection of Henan enterprises with Southeast Asian resources and project cooperation. This initiative supports Henan's "going global" strategy, integrates into the "Belt and Road" construction, and lays the groundwork for deepening cooperation.

02/11/2026 Logistics Industry Insights
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ATA Economist Examines Freight Market Trends at RILA Event

ATA Economist Examines Freight Market Trends at RILA Event

Bob Costello, Chief Economist at the American Trucking Associations, provided an in-depth analysis of the current state and future trends of the freight economy at the Retail Industry Leaders Association conference. He forecasts continued economic growth, albeit at a slower pace, emphasizing the strength of key economic fundamentals. Costello also highlighted challenges such as long-term lagging driver compensation. Despite existing uncertainties, he remains optimistic about the future of economic and freight growth.

02/12/2026 Logistics Industry Insights
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Trump Tariff Threat Reignites Uscanada Trade Tensions

Trump Tariff Threat Reignites Uscanada Trade Tensions

The Trump administration's imposition of tariffs on Canada, citing Reagan-era tariffs, has sparked trade tensions. Analysis suggests that Reagan's actual views on tariffs differed from Trump's approach, highlighting the increased risk of a trade war. The move has strained US-Canada relations and raised concerns about the potential economic consequences of protectionist policies. This situation underscores the complex interplay of historical precedents, political motivations, and economic realities in shaping international trade relations.

02/12/2026 Customs Knowledge
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